The General Presidency of the Council of the Prophet Muhammad has put into action an initiative aiming at uplifting the pilgrim and visitor experience in Madinah.
These include five awareness centers and field locations constructed by them at different locations, such as Badr city, Al-Baqi', Al-Shuhada, Quba, and Al-Miqat.
The CPVPV has worked along with the appropriate authorities to provide sophisticated technical services. These services include greeting guests at airports and train stations and helping them through the process of expanding the Prophet's Mosque through the enlargement of the mosque. Additionally, they have established a variety of technologies and projects in order to enhance communication and create educational content that is available in a number of different languages.
By June 20, 2024 a comprehensive plan for enhancing tourists’ and visitors’ experiences in Madinah is intended to be developed by The General Presidency of the Commission for Promotion of Virtue and Prevention of Vice (CPVPV).These five awareness centers and field locations can be found in the cities of Al-Baqi', Al-Shuhada, Quba, and Al-Miqat, in that order. The city of Badr is likewise included in this system of operation. In addition, the CPVPV has collaborated with the appropriate authorities in order to deliver cutting-edge technical services. These services include receiving tourists at Prince Mohammad bin Abdulaziz International Airport and the Haramain High-Speed Railway station, as well as leading them through the extension of the Prophet's Mosque till they depart. Additionally, these services are provided until the guests depart. In addition to the "Mabroor" app, which is accessible on both major operating systems, the Hajj and Umrah platforms, an interactive digital platform, 3D augmented reality, QR codes, a chatbot service, Wi-Fi, NFC technology, interactive maps, and the "Shawahid" (Witness) initiative are some of the 17 high-quality technologies that contribute to the enhancement of these services.
The educational content that is provided by these services is available in over 1,303 distinct text, audio, and visual formats, each of which is translated into 15 different languages. Furthermore, the CPVPV has developed the "Tamkeen" (Empowerment) program, which enables its qualified staff to connect with pilgrims who do not speak Arabic using sign language. This initiative was developed in order to empower the pilgrims. With the intention of ensuring that the quality of the service is maintained, we have designated roughly 160 members of our field, administrative, and translation personnel who possess the essential competence to provide assistance to visitors. In addition, we have distributed 1,240,000 smart cards that contain instructional information and a unified service provider number in order to enhance the experience of the visitors.
