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Music, Art, and Culture Are Brought to Jeddah's UNESCO World Heritage Site by the Balad Beast Event

Abida Ahmad
The third edition of the Balad Beast event, starting tomorrow in Jeddah's UNESCO-listed Al Balad district, will showcase a vibrant mix of global and local music, art, and culture, while supporting local artisans and small businesses, promoting sustainable cultural development.
The third edition of the Balad Beast event, starting tomorrow in Jeddah's UNESCO-listed Al Balad district, will showcase a vibrant mix of global and local music, art, and culture, while supporting local artisans and small businesses, promoting sustainable cultural development.

Jeddah, January 30, 2025 – Tomorrow marks the beginning of the highly anticipated third edition of the Balad Beast event, a cultural extravaganza that will take over Al Balad, Jeddah’s historic district and a UNESCO World Heritage Site. For two days, this iconic area will transform into a dynamic hub of music, art, and cultural exchange, offering a vibrant showcase of both local and global talent.


The event promises to be a unique fusion of artistic expressions, featuring an eclectic mix of performances, installations, and exhibitions that blend traditional and contemporary styles. Attendees will have the opportunity to explore the rich history of Al Balad, while experiencing the creative energy of diverse artists from around the world. The Balad Beast event will not only highlight the talents of local and regional performers, but it will also celebrate the cultural heritage of Jeddah by integrating local art forms with global influences.


One of the key highlights of the event is its commitment to supporting the local artisan community and small businesses. Through impactful partnerships and collaborations, the event seeks to empower local creators, providing them with a platform to showcase their crafts while ensuring a lasting, positive impact on the cultural landscape. This initiative aligns with the broader efforts to promote sustainable cultural development and preserve the artistic heritage of the region.


Balad Beast aims to attract art and culture enthusiasts from all corners of the globe, fostering an environment of creativity, dialogue, and mutual respect. With its diverse offerings, the event provides an enriching experience for all attendees, inviting them to celebrate the fusion of global artistic traditions with the unique cultural identity of Jeddah. As the event unfolds, it will undoubtedly leave a lasting impression, reinforcing Al Balad’s place as a center of cultural heritage and artistic innovation.

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