NEOM, Kingdom of Saudi Arabia, March 4, 2024 – NEOM, the sustainable development project in the northwest of Saudi Arabia, has been appointed as the principal partner of the Rajasthan Royals, one of India's premier T20 cricket league teams. As part of the agreement, the NEOM corporate brand logo will be featured on the chest of all official team clothing during India's premier T20 cricket league in 2024 and 2025. This partnership aims to enhance awareness of NEOM on a global scale and builds on a successful pilot program in 2023. NEOM's commitment to fostering a physically active and healthy society includes providing cricket opportunities for men and women, nurturing young Saudi talent, and contributing to the growth of cricket in the Kingdom. The partnership will also involve knowledge transfer opportunities, including cricket leadership training and coaching programs within the NEOM workforce.
