Dublin, Ireland, The innovative and clean businesses of NEOM are located near Oxagon, where Kerten Hospitality will launch its House Residence brand. This action will hasten the ambitious expansion of Kerten Hospitality throughout the Kingdom of Saudi Arabia. The first residential neighborhood of Oxagon will have 200 upmarket serviced apartments at its center when it debuts in 2025.
Oxagon is redefining urban living by reimagining the conventional industrial metropolis. Offices, top-notch sports and recreation facilities, cutting-edge mobility options, and innovative hospitality and retail ideas are all seamlessly incorporated into communities in a way that respects nature.
CEO of Kerten Hospitality, Marloes Knippenberg, stated, "We anticipate a shift in the concept of life. The House Residence at NEOM's Oxagon is more than simply a project; it's a declaration of intent to spur habitat evolution, support vibrant communities, and reimagine the human experience. As we assist in Saudi Arabia's remarkable development, our partnership with NEOM at Oxagon represents an important step. We are on the cusp of a new age of worldwide exposure as the country's tourism potential emerges. Our goal is to anchor the thriving communities being established in Oxagon, and NEOM is positioned to be the beacon directing this revolutionary wave.
One of the many reasons we're delighted to partner with Kerten Hospitality is the way they engage and collaborate with local talent and entrepreneurs to develop experiences and innovations catered to our future inhabitants, said Vishal Wanchoo, CEO of Oxagon. We believe that the House Residence idea captures the neighborhood vibe and way of life that are essential to the mixed-use residential communities we're developing here at Oxagon.
Chris Newman, Executive Director of NEOM Hotel Development, said: "Kerten Hospitality's portfolio is an excellent example of how typical hotel stays can be successfully combined with a longer residential component. And this strategy, which is supported by the organization's enviable reputation for providing service that is unrivaled in both quality and warmth, is ideal for reaching Oxagon's target market, many of whom will be looking for an encounter that encapsulates the essence of communal living.
One of the major giga-projects in Saudi Arabia, NEOM, is situated in the country's northwest and is expected to become a global leader in sustainable urban living and improved livability. By the time it is finished, NEOM will be entirely powered by green energy produced from renewable sources like the sun, wind, and hydrogen-based fuel. The Ireland-based Kerten Hospitality Group introduced 'The Collective' in Saudi Arabia in May 2023. With a total investment of SAR 1.5 billion, this effort integrates numerous projects from businesses around the Kingdom of Saudi Arabia. As a leading lifestyle hospitality firm, Kerten Hospitality is committed to collaborating with investors and governmental organizations in addition to proposing new initiatives. These initiatives support local economies and demonstrate the group's enormous investment and dedication to Saudi Arabia's hospitality industry.
