Riyadh, December 22, 2024 – The Riyadh Season, a premier entertainment and cultural event organized by the General Entertainment Authority (GEA), has achieved remarkable success this year, drawing over 12 million visitors since its launch. Chairman of the GEA Board of Directors, Turki Alalshikh, highlighted this impressive milestone, underscoring Riyadh Season’s significant impact as a global entertainment destination. The season, which began in October and runs through March 2025, continues to captivate both local and international audiences with a dynamic array of events, activities, and experiences.
This year’s Riyadh Season boasts an expanded offering, with new attractions designed to elevate the visitor experience. The recent unveiling of The Groves and Souq Al Awaleen has introduced exciting new venues, blending cultural elements with modern entertainment. These additions have enriched the diverse lineup, which already includes world-class performances, festivals, and exhibitions.
One of the standout features of Riyadh Season is the opening of the Courchevel Zone within the Boulevard World, a highly anticipated area that transports visitors to a unique winter wonderland, offering a truly immersive experience in the heart of Riyadh. The Courchevel Zone brings the charm and thrill of an alpine resort to the city, complete with snow-covered landscapes, skiing activities, and winter-themed entertainment, making it an unforgettable attraction for visitors.
In addition to the seasonal delights, Boxing Week has added an electrifying dimension to Riyadh Season. The historic rematch between world champions Oleksandr Usyk and Tyson Fury captivated a massive global audience, showcasing Riyadh as a major hub for international sports entertainment. This iconic event, alongside other thrilling sporting matches, has solidified Riyadh Season as a destination for top-tier entertainment.
Another innovative addition to the season is the Boulevard Runway Zone, launched in collaboration with SAUDIA Group. This unique fusion of aviation and entertainment offers visitors an immersive experience that highlights Saudi Arabia’s leadership in both sectors. The Boulevard Runway Zone blends world-class fashion and entertainment, bringing together cutting-edge shows, fashion displays, and interactive experiences.
As Riyadh Season continues to evolve, it remains a showcase for the kingdom’s growing entertainment industry, featuring an exciting mix of international concerts, boxing and wrestling matches, fine dining options, themed parks, and countless other attractions. Each new zone and event has been carefully curated to ensure that every visitor has an exceptional experience, cementing Riyadh’s reputation as a top global destination for entertainment and culture.
Turki Alalshikh’s statement reflects the overarching success of the event, which has not only attracted millions of visitors but also furthered Saudi Arabia’s vision of transforming Riyadh into a leading global entertainment and tourism hub. With each new addition, Riyadh Season is shaping the future of entertainment, offering something for every age, interest, and cultural background. As the season progresses, the excitement and anticipation continue to grow, making Riyadh Season a must-visit event for entertainment enthusiasts from around the world.