Riyadh, February 20, 2024, Professor Mutlaq Al-Mutairi, a distinguished figure in Mass Communication at King Saud University (KSU), underscored the profound challenge posed by the contemporary era, where the interface between machines and humans becomes increasingly prominent. He emphasized that prevailing theories support the notion that modern society is navigating through an era defined by novel concepts and lifestyles intricately interwoven with technological advancements.
These insights were shared during a dialogue session titled "The Evolution of Artificial Intelligence in Media," held as part of the third edition of the Saudi Media Forum. The session featured contributions from artificial intelligence experts Steve Plimsoll and Juan Pablo Napoli.
The speakers delved into the transformative impact of the current content landscape on journalism and news dissemination, highlighting the indispensable role of human oversight in artificial intelligence operations. They concluded the session by underlining the imperative for journalists to uphold ethical standards and journalistic integrity. Emphasizing the importance of crafting compelling narratives and enriching news content with diverse perspectives, they advocated for a judicious integration of artificial intelligence while cautioning against complete dependence on it for news writing. Moreover, they stressed the critical need for rigorous fact-checking and accuracy verification before publishing content for public consumption.
