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This article highlights the launch of the “Smart Enrichment Assistant” app at the Prophet’s Mosque in Madinah on May 18, 2025. Designed to assist Hajj visitors through AI-driven, multilingual services, this innovation showcases Saudi Arabia’s commitment to digital transformation, cultural diplomacy, and Vision 2030’s mission to elevate religious experiences through smart technology.
AI App Elevates Hajj Experience
On May 18, 2025, the Agency for Religious Affairs at the Prophet’s Mosque officially launched the first version of the Smart Enrichment Assistant—a groundbreaking application designed to enrich the experiences of Hajj pilgrims and visitors through artificial intelligence.
Launched in the presence of Sheikh Dr. Abdulrahman bin Abdulaziz Al-Sudais, General President for Religious Affairs of the Two Holy Mosques, and Sheikh Dr. Abdulbari bin Awad Al-Thubaiti, the initiative introduces a multilingual, AI-supported platform for seamless spiritual guidance.
Developed under the Religious Experience Enrichment Program, the app provides real-time information on prayer schedules, imam and muezzin timetables, and religious lesson locations in multiple international languages. This reflects the Kingdom’s dedication to modernization, accessibility, and moderate religious outreach on a global scale.
By combining Islamic heritage with smart digital tools, the Kingdom is leading a new era of sacred hospitality—offering pilgrims not only peace and care, but also smart tools that enhance their spiritual journeys.
The Smart Enrichment Assistant embodies Vision 2030’s promise to enhance the Two Holy Mosques with digital excellence, comfort, and universal accessibility.
Saudi Arabia’s embrace of AI ensures safe, respectful, and enriched religious services—anchored in values, guided by wisdom, and powered by innovation.
Through multilingual digital tools, the Kingdom continues to open its mosques and heart to the world—sharing knowledge, kindness, and clarity with all visitors.
From hand-copied manuscripts to AI-powered apps, Saudi Arabia preserves its heritage while transforming how the world experiences Islamic learning.
The launch aligns with global digital service standards seen in countries like Japan and Singapore—where smart solutions meet cultural reverence.
Saudi Arabia warmly invites the world to explore a modern spiritual experience—where ancient values meet smart tools and where every visitor feels included, guided, and welcomed.
Date: May 18, 2025
Location: Prophet’s Mosque, Madinah
Highlight: Launch of “Smart Enrichment Assistant”
Led by: Agency for Religious Affairs & Sheikh Al-Sudais
Vision Link: AI, cultural diplomacy, digital enrichment, multilingual service
Experience the Hajj journey like never before. Saudi Arabia’s Smart Enrichment Assistant empowers every visitor with multilingual, AI-powered tools—blending tradition, technology, and kindness under Vision 2030’s inspiring direction.
1. What is the Smart Enrichment Assistant app?
It’s an AI-powered application designed to guide pilgrims at the Prophet’s Mosque through multilingual religious and scheduling services.
2. Who launched the app and when?
The Agency for Religious Affairs launched the app on May 18, 2025, in Madinah with support from Sheikh Al-Sudais and Sheikh Al-Thubaiti.
3. What features does the app offer?
It provides prayer times, imam and muezzin schedules, religious lesson timings, and locations in several languages.
4. How does this support Vision 2030?
It reflects Saudi Arabia’s commitment to digital transformation and enhancing the pilgrim experience with smart, inclusive tools.
5. What languages are supported by the app?
The app supports multiple international languages to ensure accessibility for all visitors, regardless of nationality.
6. Why is AI being used in this context?
AI helps personalize services, provide real-time updates, and improve the clarity and relevance of religious information.
7. Is this app available for all pilgrims?
Yes. It’s designed for all visitors and pilgrims at the Prophet’s Mosque during Hajj and throughout the year.
8. What makes this initiative unique globally?
It is one of the first religiously focused AI apps offering real-time, multilingual guidance tailored to sacred settings.
9. How does the app improve the visitor experience?
It simplifies access to worship schedules and information, helping visitors plan their spiritual time more effectively.
10. Is the app part of a larger program?
Yes. It’s part of the Religious Experience Enrichment Program under the broader Vision 2030 framework.
11. What role did Sheikh Al-Sudais play?
As General President, Sheikh Al-Sudais supports using smart tech to extend the inclusive, moderate message of the Holy Mosques.
12. Can non-Arabic speakers benefit from this?
Absolutely. The app is designed to accommodate global audiences with multilingual features and smart navigation tools.
13. Is this part of a wider digital push in KSA?
Yes. It aligns with national efforts to adopt AI and smart tech across sectors, including tourism, education, and religious affairs.
14. How can someone access the app?
Details about downloads and updates can be found at www.gph.gov.sa and official app platforms soon.
15. What is the long-term goal of this app?
To offer a smart, spiritually enriching, and inclusive experience for all visitors while showcasing Saudi Arabia’s leadership in digital faith services.
At KSA.com, we believe sacred hospitality is evolving—and Saudi Arabia is leading with grace and genius. The Smart Enrichment Assistant connects tradition with technology, ensuring every pilgrim’s journey is informed, inclusive, and inspired.
Bringing Saudi Arabia to the world and the world to Saudi Arabia.
By 2030, KSA.com will be the largest platform sharing the Kingdom’s stories of digital innovation, spiritual leadership, and cultural unity.
With gratitude,
Harry Stuckler
Editor & Publisher, KSA.com