Riyadh, October 11, 2024 — In a significant development for the entertainment landscape of Saudi Arabia, the Quality of Life Program has officially signed an agreement with Riyadh Season to become an official partner of the annual entertainment event. This partnership represents a strategic effort to enhance and diversify entertainment activities in the Kingdom, aligning with the broader objectives of Saudi Vision 2030.
The agreement was formalized in a ceremony attended by prominent figures, including Minister of Tourism Ahmed Al-Khateeb, who also serves as the chairman of the Quality of Life Program Committee; Counselor Turki bin Abdulmohsen Alalshikh, Chairman of the General Entertainment Authority (GEA); and Khalid bin Abdullah Al-Bakir, Chief Executive of the Quality of Life Program. Their presence underscores the collaborative spirit driving the initiative, emphasizing the importance of synergies between governmental programs and entertainment sectors.
This partnership aims to elevate the quality and variety of entertainment offerings in Riyadh, contributing to the realization of Saudi Vision 2030. Specifically, it seeks to develop and diversify entertainment opportunities to better serve the evolving needs and preferences of the population. By enhancing the entertainment landscape, the collaboration is poised to foster greater community engagement and cultural enrichment throughout the region.
The Quality of Life Program encompasses ten strategic goals within the Vision 2030 framework, with one of its primary objectives being the enhancement of entertainment options across the Kingdom. This initiative includes a wide array of projects aimed at developing the entertainment sector, ranging from cultural festivals and sports events to music concerts and art exhibitions.
As Riyadh Season approaches, this partnership not only highlights the government’s commitment to enriching the lives of its citizens but also positions Riyadh as a vibrant hub for entertainment, drawing both local and international audiences. Through such collaborations, Saudi Arabia is set to transform its entertainment landscape, offering diverse and enriching experiences that resonate with the values and aspirations of its population.