**Titular:** *Ford Middle East Names New President*

**Intro:**
Ford Middle East has appointed Ravi Ravichandran as President to drive customer experience enhancements, sustain sales growth, and introduce electric vehicles (EVs) in the region from 2025. Ravichandran, a 20-year automotive veteran, will lead initiatives alongside promoted executives Sami Malkawi and Pedro Simões, aiming to solidify Ford’s market dominance and expand its EV portfolio.

**Factbox (50w):**
– **Ravi Ravichandran:** Promoted from Executive Director to President, overseeing Ford Middle East’s growth and EV rollout.
– **2023 Sales Surge:** 70% YoY increase; new Dubai Parts Center (2025) to boost logistics.
– **Leadership Shifts:** Malkawi leads Sales Operations; Simões heads Marketing and Commercial Vehicles.

**Ford Middle East Accelerates Growth Strategy with New Leadership Appointments and Strategic Initiatives**

Ford Middle East has announced a series of high-level leadership changes and ambitious plans to strengthen its position in the region’s competitive automotive market. The appointments underscore the brand’s commitment to innovation, customer-centric growth, and the upcoming introduction of electric vehicles (EVs) in the Middle East starting in 2025.

### **Ravi Ravichandran Steps into Presidential Role**
Ravi Ravichandran, previously Executive Director of Middle East Operations for Ford’s International Markets Group (IMG), has been named President of Ford Middle East. With over 20 years of automotive industry expertise, Ravichandran will spearhead the company’s strategy to elevate customer experiences, sustain sales momentum, and prepare for the region’s EV transition.

Under his leadership, Ford Middle East aims to build on its remarkable 2023 performance, which saw a **70% year-on-year sales surge**. Ravichandran emphasized the brand’s vision to become “*one of the most desired automotive brands in the region*,” focusing on innovation, product excellence, and long-term partnerships.

### **Strengthened Leadership Team**
Alongside Ravichandran’s promotion, Ford Middle East has elevated two key executives to drive operational and marketing excellence:

1. **Sami Malkawi – Ford and Lincoln Managing Director, Sales Operations**
Formerly Managing Director of Lincoln Middle East, Malkawi brings 15 years of experience to his expanded role. He will prioritize optimizing sales strategies, deepening relationships with distributors, and enhancing customer loyalty across the region.

2. **Pedro Simões – Director of Marketing, Commercial Vehicles, and Fleet**
Simões, a decade-long Ford veteran, will lead marketing efforts and commercial vehicle expansion. His focus includes accelerating Ford’s electrification roadmap and broadening the product portfolio to meet rising consumer demand.

### **Preparing for an Electrified Future**
Ford’s 2025 vision includes launching its first electric vehicles in the Middle East, aligning with global sustainability trends. To support this shift, the company has broken ground on the **DB Schenker – Ford Parts Distribution Center** in Dubai Logistics District. Slated to open in January 2025, the facility will streamline inventory management and ensure faster, more efficient customer service across the region.

### **A Roadmap for Regional Dominance**
These strategic moves position Ford Middle East for sustained growth in a rapidly evolving market. By combining seasoned leadership, a focus on electrification, and infrastructure investments, the brand aims to:
– Deliver cutting-edge vehicles tailored to regional preferences.
– Strengthen its commercial vehicle and fleet segments.
– Elevate the Lincoln brand’s luxury appeal.
– Build a seamless ecosystem for future EV owners.

As Ravi Ravichandran stated, “*This is a pivotal moment for Ford in the Middle East. We’re not just preparing for growth—we’re redefining what it means to be a customer-first automotive brand in this dynamic region.*”

With its eyes set on 2025 and beyond, Ford Middle East is shifting gears to drive innovation, customer satisfaction, and long-term success in the heart of the automotive world.

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*For more updates on Ford’s regional initiatives and vehicle launches, stay tuned to our official channels.*

**FAQs about Ford Middle East’s Leadership Changes and Strategic Initiatives**

1. **Who has been appointed as the new President of Ford Middle East?**
Ravi Ravichandran has been named President of Ford Middle East, leveraging over 20 years of automotive experience, including his prior role as Executive Director of Middle East Operations for Ford IMG. His focus includes enhancing customer experiences, launching new vehicles, sustaining growth, and introducing electric vehicles (EVs) in the region from 2025.

2. **What were Ford Middle East’s sales achievements in 2023?**
Ford Middle East reported a 70% year-on-year sales increase in 2023, establishing a strong foundation for future growth and solidifying its goal to become one of the region’s most desired automotive brands.

3. **What are the key objectives under Ravichandran’s leadership?**
Key goals include delivering enhanced customer experiences, accelerating new vehicle launches, sustaining brand and sales momentum, and preparing for the regional introduction of electric vehicles starting in 2025.

4. **Who else received promotions in Ford Middle East’s leadership team?**
Sami Malkawi was promoted to Ford and Lincoln Managing Director for Sales Operations, while Pedro Simões became Director of Marketing, Commercial Vehicles, and Fleet, reflecting Ford’s commitment to strategic growth.

5. **What is Sami Malkawi’s role and focus in his new position?**
Malkawi, with 15 years of automotive experience, will strengthen distributor relationships, optimize sales and marketing strategies, and enhance customer satisfaction and loyalty across Ford and Lincoln brands in the Middle East.

6. **How will Pedro Simões contribute to Ford’s growth in the region?**
Simões will drive marketing innovation, commercial vehicle expansion, and fleet management while supporting electrification plans and product diversification to meet rising customer demand and sustain growth through 2024.

7. **When will Ford introduce electric vehicles in the Middle East?**
Ford Middle East plans to launch electric vehicles in the region from 2025, aligning with global sustainability trends and addressing growing consumer interest in eco-friendly mobility solutions.

8. **What is the purpose of the new Ford Parts Distribution Center in Dubai?**
The DB Schenker – Ford Parts Distribution Center, opening in January 2025, will streamline inventory management, improve parts availability, and enhance after-sales service efficiency across the Middle East.

9. **How will the new Dubai logistics facility benefit customers?**
The center will reduce delivery times, ensure accurate inventory tracking, and provide faster access to genuine Ford parts, elevating overall customer service and operational responsiveness.

10. **How do these leadership changes align with Ford’s regional strategy?**
The appointments aim to leverage decades of combined industry expertise to drive customer-centric innovation, expand product offerings, and position Ford as a leader in the evolving Middle East automotive market.

11. **What strategies will Ford use to enhance customer experiences?**
Initiatives include personalized engagement programs, data-driven service improvements, and the upcoming parts distribution hub to ensure seamless ownership experiences from sales to after-sales support.

12. **How does Ford plan to sustain its sales growth momentum?**
The company will focus on launching competitively priced vehicles, strengthening dealer networks, investing in electrification, and tailoring marketing campaigns to regional preferences to maintain upward sales trends.

13. **What role will electrification play in Ford’s Middle East strategy?**
Electrification is central to Ford’s long-term vision, with plans to introduce EVs, expand hybrid options, and collaborate on charging infrastructure to meet regional sustainability goals and consumer demand.

14. **What experience do the new leaders bring to their roles?**
Ravichandran offers 20+ years in global automotive leadership, Malkawi specializes in luxury brand management, and Simões brings expertise in product marketing, collectively driving Ford’s innovation and customer focus.

15. **How will Ford adapt to the Middle East’s dynamic automotive market?**
By combining leadership expertise, strategic investments in electrification and logistics, and data-driven customer insights, Ford aims to stay agile and competitive in a rapidly evolving regional landscape.

**CTA (Llamado a la Acción):**
*¿Listo para ser parte del futuro de la movilidad en Oriente Medio?* **Sigue a Ford Middle East** para conocer las últimas novedades sobre sus vehículos eléctricos, lanzamientos exclusivos y estrategias innovadoras que transformarán tu experiencia como cliente. **¡Suscríbete a nuestro boletín y no te pierdas ningún detalle!**

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**Conclusión:**
Los recientes cambios en el liderazgo de Ford Middle East reflejan una estrategia audaz para consolidar su crecimiento y adaptarse a las demandas del mercado actual. Con Ravi Ravichandran al frente, respaldado por la experiencia de Sami Malkawi y Pedro Simões, la compañía no solo busca mantener su impulso tras un aumento del 70% en ventas en 2023, sino también sentar las bases para una era de electrificación y servicio optimizado. La construcción del nuevo Centro de Distribución de Repuestos en Dubái subraya su compromiso con la eficiencia y la satisfacción del cliente. Ford está claramente posicionado para liderar la innovación y conquistar los desafíos del dinámico panorama automotriz de la región.

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**Agradecimiento:**
¡Gracias por leernos! En [nombre de tu sitio/blog], nos esforzamos por mantenerte informado sobre las últimas tendencias y movimientos clave en la industria automotriz. ¿Tienes preguntas o comentarios sobre los planes de Ford en Oriente Medio? **Déjanos tu opinión abajo** y comparte este artículo con aquellos apasionados por el futuro de la movilidad eléctrica y el crecimiento empresarial. ¡Hasta la próxima actualización! 🚗✨