Riyadh, September 10, 2023, The iconic Riyadh Front will now be known as the all-new ROSHN Front, according to Saudi Arabia's top national real estate developer and PIF-funded giga-project, which has declared a key milestone in its transformation as a multi-asset real estate developer. In a news release issued to mark the event, ROSHN stated that the rebranding highlights its commitment to building sustainable, holistic communities that improve the lives of individuals who live, work, and play there. The new moniker represents a new era of development excellence that ROSHN is bringing to Riyadh as well as the destination's expanding vision. The purchase and rebranding of ROSHN Front is the most recent development in ROSHN's ambition to establish itself from coast to coast in Saudi Arabia, increase the quality of life there, and lead the area in disruptive technologies and innovation. According to the press release, this journey will make ROSHN a prominent multi-asset class developer on a worldwide scale and assist in achieving Vision 2030's objectives.
The transformation of Riyadh Front into ROSHN Front, in the words of ROSHN Group CEO David Grover, "is a cornerstone in ROSHN Group's evolution. This rebranding solidifies our position at the forefront of mixed-use community development in addition to reflecting our deeply ingrained desire to redefine urban life in Saudi Arabia.
Over 10 million people visit the mixed-use lifestyle retail and dining destination known as ROSHN Front each year. A commercial district with top-notch modal workspaces also makes up the development. The property has modern amenities like a fitness facility, a four-star hotel, meeting rooms, and conference halls, as well as 1 km of strolling promenades and green spaces.
The mixed-use properties of ROSHN Front will enhance the range of facilities ROSHN is creating at its adjacent flagship SEDRA neighborhood in Riyadh.
A network of green spaces, pedestrian-friendly "living streets," long-term maintenance and management frameworks, and walkable access to a variety of health, education, retail, entertainment, and sports facilities are just a few of the features that residents of SEDRA, the first phase of which was launched in October 2021, benefit from.
The second phase of ROSHN's flagship SEDRA development, which adds 2,171 homes to Riyadh's most sought-after development, began to be sold in October 2022. The third and fourth phases will then be made available for purchase.
