Riyadh, October 15, 2024 — The General Entertainment Authority (GEA) has officially signed a cooperation agreement with the Grace Preservation Foundation, a prominent sustainability partner, as part of the engaging activities for Riyadh Season. This collaboration is designed to raise community awareness, minimize waste, and foster collaboration between various sectors to enhance the contributions of the third sector to the Kingdom's GDP, aligning efforts toward shared objectives.
The agreement outlines a framework for the exchange of information and expertise between the two organizations. A range of joint initiatives will be developed, including the launch of a comprehensive media campaign aimed at highlighting the significance of preserving resources and blessings within the community. This campaign is expected to play a pivotal role in educating the public about sustainable practices and the importance of waste reduction.
As part of its participation in Riyadh Season, the Grace Preservation Foundation will set up an awareness pavilion at the events. This interactive space will focus on educating attendees about sustainability and food preservation. Additionally, the foundation will spearhead efforts to collect surplus food from event participants and distribute it to beneficiaries through partnerships with relevant sector associations. This initiative not only addresses food waste but also contributes to supporting those in need within the community.
Furthermore, promotional screens will be strategically placed throughout Riyadh Season venues to showcase content that promotes the preservation of blessings, encourages waste reduction, and highlights environmental protection efforts. By utilizing these platforms, the Grace Preservation Foundation aims to engage a broader audience and inspire collective action toward sustainability.
Eng. Abdullah bin Abdul Rahman bin Saeed, Secretary-General of the Grace Preservation Foundation, emphasized that this agreement marks a significant step in strengthening partnerships with various government and private entities. He noted that these collaborative efforts are crucial for supporting and empowering the food preservation sector to achieve its community-driven goals and initiatives.
Through this partnership, both organizations aspire to create a lasting impact on the community, promoting sustainable practices that will benefit both current and future generations. The cooperation between the GEA and the Grace Preservation Foundation exemplifies a shared commitment to fostering an environmentally conscious culture and contributing to the broader goals of sustainability in Saudi Arabia.
