RIYADH — Saudi Arabia’s Riyadh Season has once again gained international recognition, this time with a nomination for a Sports Emmy Award for its promotional advertisement "Rumble." The ad, which was crafted for the "Battle of the Baddest" heavyweight boxing match featuring Tyson Fury and Francis Ngannou, is competing in the category of "Outstanding Promotional Advertisement."
The boxing match, held in October last year, was a significant event in the sports world, and Riyadh Season's promotional efforts were highly effective and widely praised. The "Rumble" advertisement quickly went viral, garnering millions of views and substantial engagement from audiences worldwide across various social media platforms.
The nomination for a Sports Emmy Award is a testament to the impact and success of Riyadh Season's promotional strategies, particularly in the realms of entertainment and sports marketing. The award winners will be announced on May 21, 2024, highlighting the anticipation and excitement surrounding this prestigious recognition.
Prior to this nomination, Riyadh Season had already earned accolades by securing 12 awards from 32 nominations across different categories at various international creative festivals. This consistent track record of creative excellence underscores Riyadh Season's prowess in advertising and marketing, further solidifying its reputation as a leading force in the industry.
