Rolls-Royce has unveiled its newly redesigned showroom in Sunningdale, reinforcing its commitment to providing a luxurious and immersive experience for its clients. The showroom, located in the heart of Sunningdale, has undergone extensive architectural and aesthetic transformations. The redesigned space spans two levels, showcasing Rolls-Royce's contemporary visual identity designed by Pentagram, an award-winning agency.
Key features of the redesigned showroom include:
1. Architectural Transformation: The showroom has been significantly extended to offer more space for showcasing Rolls-Royce's exquisite products. The architectural design is aligned with Rolls-Royce's evolution as a global luxury goods brand.
2. Terrace with Countryside Views: A new terrace has been added to the showroom, providing clients with a relaxing space and views over the Berkshire countryside.
3. Contemporary Visual Identity: The space reflects Rolls-Royce's contemporary visual identity, incorporating elements such as the iconic Pantheon grille door, inspired by the Spirit of Ecstasy.
4. Cabinet of Curiosities: A unique feature called the "Cabinet of Curiosities" is designed to spark imagination and conversations during the commission process. It includes intriguing, timeless, and legendary design objects.
5. Atelier: The Atelier is a sensory-inspired room housing some of Rolls-Royce's most exquisite craftsmanship examples, including wood veneers, leathers, embroidery threads, and lambswool samples. It helps clients envision their dream commissions.
The transformation of the Sunningdale showroom aligns with Rolls-Royce's commitment to excellence and personalized experiences. The showroom's dedication to the brand was recognized with prestigious awards, including the 'Global Bespoke Dealer of the Year' in 2020 and the 'Regional Provenance Dealership of the Year' in 2022.
Each Rolls-Royce model in the showroom is presented in its own dedicated space, allowing clients to experience the distinct personality and characteristics of each model. The redesign aims to provide clients with an immersive and sophisticated environment, emphasizing the brand's unapologetically luxurious and iconic design.
