Spectre heralds the start of a new era for Rolls-Royce Motor Cars since it was designed and engineered to be a Rolls-Royce first and an electric car second. Spectre is displayed at Auto Shanghai 2023 to commemorate its China launch.
The first ultra-luxury electric super coupé in the world, the Rolls-Royce Spectre, makes its China debut at Auto Shanghai 2023.
Customers welcome Spectre, a Rolls-Royce first and an electric vehicle second, as the company gets ready to transition to all-electric vehicles by the end of 2030.
In honor of the priceless gemstone, Morganite, Rolls-Royce Bespoke introduces a new shade for the Spectre.
Three beautiful bespoke automobiles from Rolls-Royce Motor Cars highlight the luxury of handcraftsmanship and the nearly limitless personalization options available from the brand.
As the next phase in the business's plan to better serve its international clientele and meet rising bespoke demand, "Private Office Shanghai" has been revealed.
Visitors may get a taste of the brand's bespoke capabilities as well as its passion for and support of modern art through exclusive and engaging visitor experiences.
The Rolls-Royce Spectre is arguably the most significant vehicle in our lengthy and illustrious past. I am honored to be in Shanghai for the China premiere of this magnificent automobile, which is a significant step in our ambitious plan to become an entirely electric brand by the year 2030. China is a crucial market for Spectre because it is one of the world's top NEV nations, and I am thrilled to see that our local customers share our intense excitement for this vehicle. Electric drive is a wonderful match for Rolls-Royce because it offers silent propulsion, quick torque, and incredible power, just like our beloved V12. We guarantee waftability and our renowned "magic carpet ride."
"Our Chinese customers also genuinely value the virtually limitless options that Rolls-Royce Bespoke provides. Here at Auto Shanghai, we're showcasing the strength and beauty of our brand's exceptional and distinctive models, where priceless materials are expertly crafted in a way that only Rolls-Royce can. I'm happy to announce that Shanghai will this year see the opening of a private office, bringing the home of Rolls-Royce to China and marking the next stage in our global strategy to bring Goodwood even closer to our patrons around the world. This decision reflects our Chinese clients' increasing desire to commission exquisite, highly individualized motor cars.
Director of Sales and Brand at Rolls-Royce Motor Cars, Henrik Wilhelmsmeyer
"Spectre heralds the beginning of a fresh design paradigm. A daring first step toward Rolls-Royce Motor Cars' electric future, its highly emotive, dramatic, and forward-thinking design exemplifies our dedication to innovation. With its ground-breaking ultra-luxury electric supercoupé design, Spectre embraces contemporary technology while paying tribute to Rolls-Royce tradition. This exceptional vehicle is a monument to our unwavering pursuit of excellence, ensuring that every feature, from the exterior to the interior, is a real representation of the unrivaled Rolls-Royce experience. Unquestionably, it is a Rolls-Royce first and an electric vehicle second.
Design director for Rolls-Royce Motor Cars, Anders Warming
"We are honored to have contributed significantly to Rolls-Royce setting records for both global sales and, more crucially, levels of bespoke in 2022. I am convinced that our discriminating Chinese audience will continue to support our success as we boldly begin a disruptive path toward an all-electric future, championed by Rolls-Royce Spectre. They will also surely enjoy the incredibly high-touch interactions and genuine Rolls-Royce experiences we continue to create. These include our recently updated dealer showrooms, which exude luxury and sophistication and offer our clients an immersive and contemporary experience to view our motor cars and discuss their own bespoke commissions, as well as Rolls-Royce Whispers, the marque's exclusive client-only application designed to offer this eclectic group of people a digital world of curated luxury.
Leon Li, Regional Director, Greater China, Rolls-Royce Motor Cars
ROLLS-ROYCE SPECTRE'S CHINA PREMIERE
Spectre heralds the start of a new era for Rolls-Royce Motor Cars since it was designed and engineered to be a Rolls-Royce first and an electric car second. For the first time ever, Spectre will be displayed at Auto Shanghai 2023 to commemorate its China debut with a two-tone exterior finish of Morganite and Gunmetal, which has a very exquisite appearance. The rare Morganite gemstone served as the inspiration for Morganite, a brand-new color in the Rolls-Royce Bespoke collection that lies between mauve and dark rosé.
Spectre delights in an intimidating yet effortlessly refined appearance by fusing elegance and innovation. The largest grille Rolls-Royce has ever created, with a bold angle and polished stainless-steel finish, gives the Spectre an amazing impression of might. The car has remarkable proportions, taking pride in its big front bonnet and delicate shape with a lovely falling fastback roofline. The spectacular 23-inch wheels further emphasize Spectre's presence.
Inside, Spectre's inner refuge offers unparalleled luxury, maintaining the high standards of the uncompromising exterior design. The magnificent Canadel doors from Spectre make their debut at Auto Shanghai; each inside panel is made from a single sheet of wood and carefully positioned at a perfect 55-degree angle to create motion inside the vehicle. A visually beautiful hand-crafted masterpiece is created by contrasting the sumptuous Grace White leather upholstery with the striking Ardent Red secondary embellishments. Delicate peony pink touches on the RR monograms, contrast piping, and stitching on the instrument panel further accentuate the cheerful interior. Open-pore Tudor Oak veneer panels gently blend into the fascia surfaces, and the veneered steering wheel spokes provide warmth to the superb interior design for the ultimate luxurious touch.
The most difficult testing program the brand has ever conducted has gone into the making of Spectre in order to guarantee the renowned Rolls-Royce "magic carpet ride. The Spectre's digitally integrated refinement of the famed planar suspension system was completed on the Côte d'Azur. The most recent software and hardware advancements enable planar suspension, an orchestra of systems with precisely specified responses to driver inputs and road conditions. The innovative fitting of the battery, which permits Spectre's flawless underfloor profile, supports the trademark Rolls-Royce feeling of silence inside the car. This achieves a secondary role for the battery—nearly 700 kg of sound deadening—in addition to creating a low seating position and cozy interior.
BEAUTIFUL CUSTOM MODELS PRESENT ROLLS-ROYCE CRAFTMANSHIP
Other specifically designed bespoke models, in addition to Spectre's stunning stage presence, highlight Rolls-Royce's unrivaled mastery of handcraftsmanship and luxury quality.
Personalized Phantom Extended
The Rolls-Royce Phantom holds a unique place at the pinnacle of the luxury industry. This gorgeous automobile, which was created specifically for the Shanghai Auto Show and is shown here in enlarged form, is painted a rich Submariner Blue with silver accents on the bonnet, roof, and rear pillar. A hand-painted single coachline and the Spirit of Ecstasy dressed in gorgeous rose gold further dramatize the Phantom Extended's striking façade.
Inside, the concept from the outside is continued with blue Piano Milori Sapphire Veneer throughout the cabin and front seats in Submariner Blue leather with Rose Gold contrast stitching and 'RR' headrest monograms. The spacious back suite of the Phantom Extended is finished in cashmere grey, with rose gold speaker grilles and a bespoke Starlight Headliner that casts a moody blue glow.
The astounding 47,943 stitches of the one-of-a-kind embroidery displayed in the gallery were meticulously handcrafted over the course of almost six hours. It displays a precise geometric pattern that is an abstract interpretation of a floral subject.
Black Badge Cullinan made to order
The super-luxury SUV Black Badge Cullinan, which makes its debut in Shanghai painted in a sleek Iced Burnout Grey color, demonstrates that a Black Badge car need not be black. The Black Badge aesthetic has been applied to even the smallest elements in this highly customized commission: the brake callipers, bumper inserts, side trims, Spirit of Ecstasy, and 22" Part-Polished Black Badge Wheels are all finished in black.
A striking contrast to the more subdued exterior is provided by the bright splash of Peony Pink over Scivaro Grey applied throughout the interior, including the bespoke steering wheel. The fascia's textured Scivaro Grey boxgrain and the interior surfaces' Technical Carbon veneers enhance depth. Each Technical Carbon leaf undergoes a painstaking 21-day process that involves six coatings of lacquer, 72 hours of curing, and hand-polishing to achieve the brand's signature mirror sheen.
The Bespoke Starlight Headliner, which has 1,344 fiber-optic stars generating a pink color and is given a whimsical extra dimension by the inclusion of shooting stars,' is another example of the boundary-pushing Black Badge mentality.
Custom Ghost
The collection of exquisite and distinctive Rolls-Royce automobiles is completed by a gorgeous bespoke Rolls-Royce Ghost. The main body is in a rich, dark Olivin with a Diamond Black contrast above, accented with a single hand-painted coachline in Seashell, gracing the Shanghai Auto Show in a Bespoke two-tone finish that demonstrates the boundless Bespoke potential of its pure, minimalist form. The matching tire pinstripe pays homage to the white-banded tires that the marque's early customers favored, reflecting a history that goes back more than 100 years.
The front seats in the Ghost's interior are made of black leather, while the back seats are seashell. Iceland Moss contrast stitching and piping create a visual link between the interior and exterior finishes. The bespoke two-tone steering wheel, which has black exterior and seashell inner leather accents, also uses the color split. The motor automobile has a classic, modest look that is completed with veneers in stained black ash.
ROLLS-ROYCE'S ENDLESS CREATIVITY
Along with these spectacular vehicles, the Rolls-Royce booth also features a variety of captivating and fascinating immersive experiences. The Bespoke Atelier will provide visitors with a singular chance to investigate the myriad personalization options that define the Rolls-Royce experience. The MUSE Rolls-Royce Art Programme, meanwhile, has a special location to emphasize the company's interest in and support of modern art, showing the outstanding creations of the three Spirit of Ecstasy Challenge winners. These artistic endeavors show the brand's dedication to encouraging greatness and innovation while introducing customers and the general public to the vibrant art scene.