Riyadh, February 12, 2024, Saudi Arabia's premier real estate developer, ROSHN Group, a giga-project under the ownership of the Public Investment Fund (PIF), took center stage as the Platinum Partner in orchestrating a gathering of global and regional retail leaders at the Crowne Plaza Hotel in Riyadh Digital City for the RLI Connect MENA 2024 forum, held from February 4 to 7.
RLI Connect MENA served as a convergence point for thousands of retail real estate professionals to foster connections, explore opportunities, and cultivate business relationships on a global scale. Following successful events in Dubai and Istanbul, ROSHN played a pivotal role in convening leaders in Riyadh to foster collaboration and delve into the burgeoning real estate landscape of the Kingdom.
As part of the four-day affair, the inaugural RLI MENA Awards 2024 took place on February 7, where ROSHN clinched two prestigious accolades: "Best Mixed-Use Development" and "Developer of the Year." Additionally, forum participants embarked on a "retail safari," visiting prominent retail destinations in Riyadh, including ROSHN Front, alongside ROSHN's senior leadership team, to gain firsthand insights into the city's strides in the sector. RLI Connect MENA stands as the sister event of RLI Connect Global.
ROSHN remains steadfast in its commitment to sponsor pivotal events like RLI Connect in the Kingdom as part of its dedication to advancing promising economic sectors and positioning the Kingdom as a beacon of excellence. Rooted as the Kingdom's premier mixed-use real estate developer and a pivotal driver of Vision 2030, ROSHN's retail strategy is geared towards seizing and expanding opportunities in Saudi Arabia's burgeoning real estate sector while enhancing its capacity to deliver transformative, integrated developments.
ROSHN's projects are characterized by their integration of retail and essential lifestyle amenities, spanning education, healthcare, entertainment, and sports facilities. Notably, the recently rebranded ROSHN Front—formerly known as Riyadh Front—exemplifies this strategic approach, boasting 80,000 square meters of mixed-use lifestyle retail and dining outlets seamlessly integrated with the adjacent SEDRA, ROSHN's flagship community, to enrich the options for residents, visitors, and traders alike.
