Cannes, March 15, 2024, ROSHN Group, a prominent real estate developer in Saudi Arabia and a giga-project under the ownership of the Public Investment Fund (PIF), presented the Kingdom's urban metamorphosis at the esteemed International Real Estate Professional Marketplace (MIPIM) in Cannes, France. According to a ROSHN press release, the company participated in the "Invest Saudi" pavilion alongside the largest-ever Saudi delegation to the event.
MIPIM stands as the premier global conference for the real estate industry, attracting influential stakeholders from around the world. Throughout the four-day gathering, ROSHN's presence at the Invest Saudi pavilion highlighted its distinct value proposition and growth prospects as a forward-thinking developer of transformative mixed-use real estate in Saudi Arabia. ROSHN representatives also contributed to panel discussions, sharing their insights and expertise with industry peers.
The strategic participation of ROSHN at MIPIM underscores its pivotal role in advancing Vision 2030 objectives through sustainable urban transformation, thereby fostering economic diversification, job creation, and enhancing the overall quality of life. By actively engaging at the event, ROSHN further solidified its standing as a trusted global partner for international investors seeking collaboration with a leading Saudi giga-project boasting one of the most diverse portfolios in the region.
Held at the Palais des Festival in Cannes from March 12 to 15, MIPIM attracted over 25,000 delegates, 6,500 investors, and more than 300 exhibitors representing 90 countries. This year's conference aimed to anticipate forthcoming trends by providing prospective insights and facilitating discussions on crucial themes such as urban development, sustainability, and innovation within the real estate sector.
Leveraging a substantial landbank spanning 200 million square meters, ROSHN is reshaping Saudi Arabia's urban landscape with a fresh perspective on modern living. Its innovative approach encompasses five transformative projects: SEDRA and WAREFA in Riyadh, MARAFY and ALAROUS in Jeddah, and ALFULWA in the Eastern Province, with additional exciting projects in the pipeline. Each of ROSHN's destinations prioritizes integration, sustainability, and a people-centric ethos, ultimately enhancing the well-being of both residents and visitors.
