Riyadh, November 10, 2024 — ROSHN Group, a pioneering real estate developer backed by Saudi Arabia’s Public Investment Fund, has unveiled a dynamic new identity and expanded strategic focus, positioning itself as a multi-asset developer with a broader portfolio that extends beyond residential properties. The transformation marks a bold step for ROSHN as it seeks to redefine real estate development in the Kingdom by creating integrated, multi-asset destinations that cater to diverse community needs, in alignment with Saudi Vision 2030.
According to a statement released today, ROSHN’s new visual identity is a symbol of its commitment to diversifying its real estate offerings, setting the stage for projects that incorporate residential, retail, commercial, hospitality, education, and healthcare assets, alongside leisure and entertainment facilities. This portfolio expansion spans 200 million square meters of residential property and over four million square meters of leasable space across various sectors. Additionally, ROSHN will develop enabling assets in education, healthcare, and worship, as well as opportunity assets such as industrial parks, logistics hubs, and entertainment centers.
Chief Marketing and Communication Officer Ghada Al Rumayan explained, “At ROSHN, we take pride in our mission to redefine urban living in Saudi Arabia. Our expanded approach reflects our dedication to enhancing quality of life through forward-thinking, integrated destinations that foster connectivity, commercial opportunities, and social progress, directly supporting the objectives of Saudi Vision 2030.” With this evolution, ROSHN emphasizes job creation, investment potential, and economic growth, reflecting its commitment to social responsibility and environmental stewardship. The company aims to support Saudi Arabia’s net-zero emissions goal by 2050, aligning its developments with best-in-class ESG standards.
ROSHN’s journey thus far has seen the launch of five iconic developments across three regions of Saudi Arabia, each combining modern design with respect for local heritage and a focus on creating vibrant, inclusive communities. Recently, ROSHN introduced MARAFY in Jeddah, an ambitious project centered around a unique canal that links districts, contributing to Jeddah’s goal of ranking among the world’s top 100 most livable cities. In Riyadh, ROSHN launched ROSHN Front, its first retail and lifestyle destination, marking the group’s entry into new real estate sectors as it expands its impact across the Kingdom.
With future projects in the pipeline, ROSHN continues to drive its vision forward, offering distinctive, innovative developments that attract investment and partnerships, ultimately advancing the ambitious goals of Vision 2030. Through its commitment to quality, sustainability, and community, ROSHN Group is positioned as a leader in transforming Saudi Arabia’s urban landscape.