January, 2023: Saudi Arabia, the national flag carrier of Saudi Arabia and the official airline partner of the all-electric Formula E series, is set to transport car racing enthusiasts to the Diriyah E-Prix in Riyadh on January 26 and 27. The Diriyah E-Prix, held as part of the ABB FIA Formula E World Championship, features night races against the historic desert backdrop of the UNESCO World Heritage site in Diriyah.
As part of the event, Saudia will host an expansive E-Village, featuring a dedicated Discover-E Zone with interactive experiences. The newly developed E-Zone includes activities like the 'Evolution in Your Hands' virtual quiz and the enhanced 'ReGen3rate' game, allowing fans to experience racing on the Diriyah racetrack while managing battery levels.
In a first-time initiative, fans unable to attend the Diriyah E-Prix can virtually visit Saudia's Discover-E Zone in a 3D world. The Take Your Seat digital hub will allow fans to explore on-ground activations through their mobile phones, ensuring remote engagement with the same activities offered at the race.
Saudia Group Chief Marketing Officer, Khaled Tash, expressed pride in contributing to Saudi Arabia's reputation as a host of world-class sporting competitions. He emphasized Saudia's commitment to innovation and shared values with Formula E in opening up exciting destinations and cultures.
Saudia's Global Ambassador, Stoffel Vandoorne, expressed excitement about extending his ambassadorial role for another year. He highlighted the special significance of the Diriyah E-Prix and looked forward to another electrifying season, contributing to the growth of the sport in 2024 alongside Saudia.
Saudia, with an extensive young fleet of 142 aircraft, connects over 100 destinations across three continents. It was ranked as the Most Trusted Organization in Saudi Arabia in the Ipsos Saudi Arabia Reputation Monitor 2023 Survey.
