London, November 12, 2023, Saudi Arabia, a burgeoning tourist destination, forged a strategic alliance with RX Global, the organizer of World Travel Market (WTM). This two-year pact establishes the Kingdom as the primary sponsor of various WTM activities in London, Africa, and Southern America, supplementing the Arab Travel Market.
At the recent WTM exhibition in London, the Kingdom made a resounding impact, supported by active involvement from the Saudi Tourism Authority and over 75 partners from the Saudi tourism sector—a 48% surge in participation. Through constructive dialogues, the Kingdom showcased its remarkable progress, extensive opportunities, rapid expansion, developmental scale, and global ambitions.
Fahd Hamidaddin, CEO of the Saudi Tourism Authority (STA), highlighted the Kingdom's pioneering role in the industry and its unprecedented growth. Their consistent presence at global forums underscores the commitment to achieving 2030's ambitious tourism goals.
This partnership aims to spotlight Saudi tourism development, attract diverse visitor segments, and expand market presence through engaging promotional initiatives during the WTM sponsorship. The plan includes keynote speeches, interactive sessions, and bolstering the Saudi tourism brand via digital platforms, presenting the nation's compelling travel experiences.
Saudi Arabia's active participation in international exhibitions aligns with its commitment to global tourism prosperity since welcoming international travelers in 2019. The Kingdom's numerous partnerships and agreements underscore its dedication to fostering the global tourism sector.
