On a momentous occasion, the Kingdom of Saudi Arabia, renowned as the true birthplace of Arabia, has ceremoniously inaugurated WTM London 2021. This grand gathering has successfully united Saudi Arabia's esteemed allies, solidifying its prominent position at this illustrious affair, widely regarded as the pinnacle of the yearly tourism agenda. The ongoing pandemic has presented a significant obstacle for Saudi Arabia's tourism industry, but it has shown remarkable resilience and seen a notable increase in growth over the past 18 months. In a remarkable turn of events, domestic tourism in the country has witnessed an astounding 96 percent surge in travel. This unprecedented growth can be attributed to a combination of factors, including substantial investments, the introduction of exciting new tourism options, and the successful enticement of fresh Destination Management Companies (DMCs) into the market.
In the realm of international travel, Saudi Arabia emerges as a shining example of success, boasting a remarkably low rate of COVID-19 infection compared to the global average. Moreover, the nation has implemented a comprehensive nationwide vaccine program, resulting in the impressive milestone of over 60 percent of the population having received full immunization. With the country's ambitious plan to introduce a wide array of lifestyle and entertainment events, the current emphasis has shifted towards captivating and motivating international trade partners.
The Saudi interactive pavilion at WTM has successfully captured the imagination of both event attendees and travel trade professionals. Through a mesmerizing experience, visitors are fully immersed in the rich scents, captivating sights, and enchanting sounds that Saudi Arabia has to offer. In a stunning display of the nation's most captivating attractions, the pavilion proudly presents Saudi Arabia's premier tourist destinations. From the idyllic shores of the Red Sea to the awe-inspiring heritage sites of Al Ula and Diriyah, visitors are treated to a visual feast that highlights the country's rich and diverse offerings. Visitors are delighted by the captivating world of performing arts and the distinctive Saudi fashions on display.
The individual in question, commonly referred to as "His Excellency," Ahmed Al Khateeb, the minister of tourism, highlighted Saudi Arabia's participation at the World Travel Market (WTM). Al Khateeb emphasized the significant role that the tourism industry plays on a global scale, particularly in light of the pandemic. He stressed the urgent need for international cooperation at all levels to facilitate the necessary transformation of the tourism industry in the future. Saudi Arabia's participation in one of the largest international travel events serves as a powerful testament to their unwavering dedication to actively connect with and motivate the global tourism industry as we gradually recover from the limitations imposed by the pandemic. Tourism heavily depends on cross-border cooperation and industry collaboration, making the World Travel Market (WTM) an exceptional platform for connecting with like-minded partners in search of collective resolutions to global challenges. With the gradual increase in confidence surrounding international travel, the importance of global travel events cannot be overstated. These events play a significant role in fostering trade partnerships, enabling businesses to expand their operations, and ultimately driving tourism to the vibrant destination of Saudi Arabia.
In a recent statement, Fahd Hamidaddin, the CEO of the Saudi Tourism Authority, expressed his enthusiasm for Saudi Arabia's growing presence in the global tourism industry. Hamidaddin emphasized the country's commitment to catering to the needs of international travelers, highlighting their efforts to warmly welcome visitors from around the world. In the wake of the COVID-19 pandemic, travelers have expressed a strong desire for two fundamental aspects when considering their choice of destinations: personal safety and ease of access. In the wake of the lockdown, Saudi Arabia emerges as an ideal destination, poised to provide visitors with the much-needed reassurances they seek while embarking on new tourism experiences. In a resolute display of dedication to the industry, the organizers of WTM London have made it abundantly clear that their commitment to the sector is unwavering. With a bold and commanding presence, they have strategically positioned themselves on the ideal platform to engage with the trade and cultivate robust, forward-thinking alliances with pivotal partners. Saudi Arabia's unparalleled culture and heritage, serving as the true essence of Arabia, along with its pristine natural landscapes and wide array of entertainment options, are poised to captivate and enchant globetrotters from every corner of the globe.
