Riyadh, January 4, 2025 – As part of Saudi Arabia’s Winter Season 2024/2025, the Saudi Tourism Authority (STA) has launched a groundbreaking platform called Dalila, available on both the Visit Saudi website and mobile app. This new addition is tailored specifically for off-road enthusiasts and adventure travelers, offering a one-stop, comprehensive guide to the Kingdom's vast and diverse landscapes. Dalila is poised to redefine how explorers navigate Saudi Arabia, offering them personalized itineraries and seamlessly integrated services to help them discover the “Heart of Arabia.”
Dalila is designed to cater to the growing interest in adventure tourism, which is a major component of Saudi Arabia’s tourism strategy. The platform provides users with a wealth of information about routes, activities, programs, and destinations, allowing both locals and international visitors to create customized travel experiences. Whether they are exploring remote desert trails or rugged mountain paths, Dalila ensures that users can easily access the information they need to explore Saudi Arabia’s natural beauty and historical landmarks.
One of the standout features of Dalila is its Dalila Map, which offers over 50 offline-accessible routes across Saudi Arabia. This offline functionality ensures that even in the most remote regions, users can navigate their journeys without the worry of losing connection. Whether embarking on a desert adventure, a mountain trek, or a coastal exploration, this tool helps users stay on track and enjoy a safe experience.
The Dalila Community feature adds a social dimension to the platform, allowing users to connect with friends and family, share their experiences, and plan trips together. This feature encourages collaboration and makes adventure tourism more accessible by enabling people to plan group outings and send personalized invitations for unique travel experiences.
Simplifying the entire trip planning process, the Dalila Experience service provides an all-in-one solution, from booking activities to exploration. Users can easily access a wide range of activities, including hiking, stargazing, rock climbing, cycling, horseback riding, and even camel treks. By consolidating all adventure options in one place, Dalila makes it easier than ever for travelers to design a personalized itinerary.
In addition to facilitating travel, Dalila aims to educate users and enhance their outdoor skills. The platform will soon launch its Dalila Educational Platform, which will offer a range of training courses designed to equip users with essential outdoor survival and adventure skills. Participants will also receive certified credentials, making the platform not only a tool for exploration but also a resource for personal development in outdoor activities.
Adding a cultural dimension, Dalila brings Saudi Arabia’s rich history to life by connecting tourist destinations to prominent figures in Arabic literature and poetry. In collaboration with the Literature, Publishing, and Translation Commission, this feature enriches the travel experience by incorporating traditional stories that highlight the Kingdom’s cultural heritage and natural beauty. It also showcases protected areas that are home to diverse flora, fauna, and bird species, further emphasizing Saudi Arabia’s ecological richness.
Dalila also supports the growth of adventure tourism by providing valuable insights into tourist preferences and trends. Private sector partners can use this data to tailor their products and services to various audience segments, from seasoned adventurers to casual travelers. This data-driven approach allows stakeholders to meet the evolving needs of the market and create more personalized offerings.
As an integral part of Saudi’s Winter Season, Dalila is one of over 1,000 tourism experiences and events taking place across the Kingdom. The Winter Season, which began in October, will continue through the end of the first quarter of 2025, offering more than 500 exclusive offers for travelers. With its comprehensive services and cultural integration, Dalila is set to play a pivotal role in enhancing Saudi Arabia’s tourism offerings, making it easier for visitors to explore the Kingdom’s diverse landscapes and rich heritage.