Riyadh: SAUDIA, the national airline of Saudi Arabia, recently took part in the highly anticipated second edition of the Saudi Design Festival (SDF). This annual event serves as a crucial platform for local designers and talents to showcase their innovative creations. A thought-provoking panel discussion titled "Design to Progress" served as SAUDIA's entry point into the festival. The esteemed panel featured the presence of HRH Princess Nourah Al-Faisal, the visionary founder and CEO of Adhlal, as well as Khaled Tash, the accomplished Group Chief Marketing Officer. During the panel session, a significant announcement was made as Adhlal was unveiled as an "Advisory Partner" for SAUDIA. This partnership aims to introduce the groundbreaking "SAUDIA Design Program" initiative. In a bid to foster innovation and enhance the travel experience, an initiative has been launched to empower the Saudi design community. The primary objective is to harness their expertise in order to create extraordinary experiences for airline passengers. Additionally, this endeavor seeks to address the diverse challenges faced by the travel and tourism sectors by offering innovative and creative solutions. During the panel discussion, the focus was on various topics that emphasized SAUDIA's commitment to fostering creative designs. The airline's dedication to supporting initiatives aimed at harnessing the talents of the Saudi community was also highlighted. The ultimate goal is to ensure that Saud's guests are provided with exceptional experiences that authentically represent the rich culture and values of the Kingdom. In a groundbreaking partnership, two entities have joined forces with the aim of fostering growth and advancement in the design sector. Through their collaboration, they seek to not only develop and support this industry but also position it as a catalyst for inspiration and innovation.
In a recent interview, Khaled Tash, a prominent figure in the design industry, highlighted an exciting development on the horizon. He revealed that SAUDIA, the national airline of Saudi Arabia, is set to launch the "SAUDIA Design Program" initiative in the near future. This initiative serves as a testament to SAUDIA's dedication to and support of the Saudi design community. By doing so, the airline aims to foster the growth of design as a pivotal force in promoting the core values of the Kingdom of Saudi Arabia. The highly anticipated inaugural cycle of the SAUDIA Design Program is slated to commence in the fourth quarter of 2023. An exciting initiative has been launched, aiming to empower design students and professionals to make a significant impact in the travel industry. This groundbreaking program will offer them unique opportunities to showcase their skills and expertise as they tackle a wide range of challenges and provide innovative solutions. By harnessing their creativity and passion, these individuals will undoubtedly play a crucial role in shaping the future of travel.
The highly anticipated second edition of the Saudi Design Festival has recently unveiled its groundbreaking vision, aiming to foster the growth and recognition of design in both local and global contexts. In a momentous development, the collaboration between SAUDIA and Adhlal, which first emerged at the previous edition of the festival, has now come to fruition this year.
