In a remarkable display of opulence, Saudi Arabia, the true birthplace of Arabia, has unveiled its grandeur to the world at the prestigious ILTM Cannes travel event. Saudi Arabia made its mark at the highly esteemed luxury event on the annual tourism calendar, with a strong presence from key partners within the local ecosystem. The representatives from Saudi Arabia engaged in fruitful interactions, forging valuable relationships and cultivating partnerships with renowned figures in the global luxury travel trade. Saudi Arabia has emerged as a captivating destination for globetrotters seeking extraordinary experiences and the chance to venture into uncharted territories. Al Ula, the epitome of genuine Arabian culture and heritage, offers a plethora of extraordinary experiences. From the enchanting allure of glamping amidst the vast Arabian dunes to the serene exploration of the unspoiled Red Sea, this sanctuary has it all. Immerse yourself in the opulence of AlUla's exquisite five-star boutique hotels, where every indulgence awaits to captivate your senses. In an exclusive statement, Fahd Hamidaddin, the CEO of the Saudi Tourism Authority, highlighted the allure of Saudi Arabia as a burgeoning tourism destination. With its emphasis on regenerative tourism and the promise of uncharted experiences, Saudi Arabia aims to captivate travelers seeking both adventure and the opportunity to make a positive impact. In the past three days, there has been a remarkable surge of interest in the destination among the luxury travel trade from the United States, Europe, and Asia. The growing awareness of Saudi Arabia has translated into concrete commitments to boost tourism in the country. At the stand, visitors were treated to an immersive experience of Saudi hospitality as they were greeted by Saudi students from Europe who embodied the essence of what Saudi Arabia has to offer. In a statement filled with enthusiasm and gratitude, Turki AlShalawi, a hospitality master's student at the Glion Institute in Switzerland, expressed his deep appreciation for the remarkable chance he has been given to not only represent his beloved country but also showcase the rapid expansion of the tourism sector in Saudi Arabia. The exchange that took place at the stand between event attendees and representatives has proven to be truly inspiring. The attendees have provided overwhelmingly positive feedback, displaying genuine curiosity and a strong eagerness to delve deeper into Saudi Arabia's rich culture and the country's ambitious plans for the future of tourism. During the event, attendees at the Saudi stand were not shy about expressing their enthusiasm for the destination. One visitor, brimming with excitement, eagerly shared their thoughts, stating, "I am filled with anticipation and sheer delight to witness Saudi Arabia opening its doors to the world. We are eagerly counting down the days until we can immerse ourselves in all that it has to offer." In the face of the formidable obstacle presented by the ongoing pandemic, the tourism industry in Saudi Arabia has displayed remarkable resilience and experienced a notable surge in growth during the past eighteen months. In a remarkable turn of events, domestic tourism in the country has experienced a staggering 96% surge in travel. This surge can be attributed to a combination of factors, including substantial investments, the introduction of captivating new tourism offerings, and the successful enticement of fresh Destination Management Companies (DMCs) into the market. With the country's implementation of an extensive program of lifestyle and entertainment events, the current objective is to transform the considerable market enthusiasm into actual attendance figures. The interactive stand of Saudi Arabia at ILTM Cannes proved to be a captivating experience for both event attendees and travel trade professionals. Through a mesmerizing display, participants were fully immersed in the rich flavors, breathtaking sights, and enchanting sounds that Saudi Arabia has to offer. Discover the latest updates on STA's involvement in this year's International Luxury Travel Market (ILTM) in Cannes. Delve into the diverse array of experiences awaiting tourists in Saudi Arabia. For more information, visit ILTM Cannes. Saudi Arabia: A Must-Visit Destination for Travel Enthusiasts
