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Ahmed Saleh

Saudi Arabian Airlines Partners with NEOM Co to Boost Global Tourism Appeal

NEOM, Saudi Arabia: In a significant development, Saudi Arabian Airlines (SAUDIA), the esteemed national carrier of the Kingdom of Saudi Arabia, has forged a strategic partnership with NEOM Co. The agreement, encompassing various aspects, aims to collaboratively enhance the global appeal of NEOM as a premier tourist destination. In a significant development, Saudi Arabia and NEOM have joined forces under a memorandum of understanding signed today in Riyadh. The agreement aims to foster global recognition and understanding of the Kingdom's ambitious gigaproject. In a significant development, both parties have reached an agreement to collaborate and work together towards maximizing the exposure of NEOM. This collaboration holds immense importance as NEOM is a crucial component of the Kingdom's Vision 2030 economic diversification plan. In a mutual consensus, both parties have reached an agreement wherein SAUDIA Holidays will take charge of crafting innovative products and curated experiences for tourists, capitalizing on the distinct edge provided by SAUDIA's extensive worldwide network, which encompasses an impressive 94 destinations. NEOM, the futuristic city being developed in Saudi Arabia, has made a significant agreement with SAUDIA, the national airline. As part of the deal, NEOM has committed to offering favorable conditions to SAUDIA and has pledged to actively seek out more opportunities to enhance SAUDIA's integration within the NEOM ecosystem.

NEOM, a colossal undertaking, is currently underway in a vast expanse of 26,500 square kilometers, encompassing untouched desert landscapes, picturesque coastlines, and majestic mountains. This ambitious giga-project is strategically situated along the borders of Jordan and Egypt, in the northwestern region of the Kingdom. NEOM, the ambitious mega-city project, has set its sights on becoming a premier global destination for both residents and tourists alike. With a bold vision in mind, NEOM aims to entice a staggering one million individuals to call it home while simultaneously attracting a whopping five million visitors annually by the year 2030. Saudai, the renowned airline, achieved a significant milestone in June by becoming the inaugural carrier to offer weekly flights to NEOM Bay airport. Notably, NEOM Bay Airport transitioned into a fully operational commercial entity during the same month. In a remarkable display of logistical prowess, SAUDIA, the national airline of Saudi Arabia, successfully executed a mission to transport NEOM's esteemed staff to their inaugural annual meeting at the site. This impressive feat took place six months prior to the recent event, showcasing SAUDIA's commitment to facilitating seamless travel experiences for its esteemed clientele.



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