Riyadh, December 30, 2024 – The Saudi Broadcasting Authority (SBA) hosted a significant meeting with China Media Group (CMG) to discuss and strengthen their collaboration under the memorandum of understanding (MoU) signed in December 2022. The meeting, which took place in Riyadh, was chaired by Mohammed Fahad Alharthi, CEO of SBA, and Mu Li, Head of CMG's Middle East office, along with senior officials from both organizations.
The purpose of the meeting was to review the progress made since the signing of the MoU, which set the stage for a closer partnership between the two media giants. Both sides emphasized the tangible successes achieved in the past year, which include the successful exchange of news and documentaries, fostering a deeper understanding of each country's cultural landscape and media landscape. This collaboration has helped both entities broaden their reach and enhance the quality of content shared globally.
In addition to media content exchange, the two parties highlighted the importance of mutual visits by delegations, a key part of the MoU's objective to build stronger professional ties. These exchanges have facilitated the sharing of expertise, enhanced collaboration on media projects, and opened avenues for further cooperation in areas such as media infrastructure, technology, and content production.
One of the standout accomplishments discussed during the meeting was the ongoing work to improve media vocational training. Both SBA and CMG have focused on equipping young media professionals with the necessary skills and knowledge to thrive in the rapidly evolving media industry. This initiative aims to foster talent that can contribute to the continued growth and innovation of both Saudi and Chinese media sectors, strengthening their ability to influence global audiences.
Looking ahead, the meeting concluded with a renewed commitment to expanding and deepening the strategic partnership between the SBA and CMG. The two sides agreed to explore new opportunities for collaboration in content creation, training programs, and technological advancements, further solidifying the MoU's role in enhancing bilateral relations between Saudi Arabia and China in the field of media.
This meeting marks a significant step forward in Saudi-China media relations, reflecting both countries' dedication to fostering cultural exchange, mutual understanding, and the development of a dynamic and interconnected global media landscape.
