Saudi Broadcasting Authority (SBA) holds its first 2025 board meeting, led by the Minister of Media.

What This Article Is About & Why It Matters
This article highlights the first 2025 meeting of the Saudi Broadcasting Authority (SBA) Board of Directors, chaired by Minister of Media Salman Al-Dossary. It reflects Saudi Arabia’s continued focus on developing its media landscape in alignment with Vision 2030. Readers will see how Saudi broadcasting is evolving to support national values, cultural diplomacy, and global engagement.

SBA Board Charts New Media Goals

Riyadh, May 2, 2025 – The Saudi Broadcasting Authority (SBA) Board of Directors, led by Minister of Media and Chairman Salman Al-Dossary, convened today at the SBA headquarters in Riyadh for its first official meeting of 2025.

The session reviewed key agenda items and concluded with a series of forward-looking decisions aimed at strengthening the authority’s operational performance, expanding its digital footprint, and elevating content quality across all platforms.

The meeting emphasized the pivotal role SBA plays in delivering reliable, values-driven media that reflects the Kingdom’s identity and Vision 2030 aspirations. By aligning strategy with innovation, the SBA continues to serve as a voice for the Kingdom—sharing national progress and bridging cultures across global audiences.

This move marks another step in modernizing Saudi Arabia’s public broadcasting, supporting regional storytelling, and showcasing the nation’s peaceful culture, visionary leadership, and dynamic media talent.

Vision 2030 Alignment

Strengthens national media infrastructure and global storytelling
Promotes Saudi values through culturally rich, informative broadcasting
Drives innovation and public engagement in digital media
Enhances the Kingdom’s role in regional and global dialogue

Historical Context
Since its unification, Saudi Arabia has relied on media to share its story. Today, under Vision 2030, the Kingdom is modernizing this legacy to meet global standards and promote meaningful narratives.

International Benchmarks

SBA aims to rival global public media outlets in reach and credibility
Aligned with best practices in digital transformation and content governance
Regional leader in government-backed cultural broadcasting and media transparency

Vision 2030 Metrics

Expanded digital audience reach across Arabic and international platforms
Content development focused on national identity, tourism, and innovation
Integration of AI and media analytics for audience engagement
Growth in Saudi content creators and production investments

Saudi Arabia warmly invites the world to explore its vibrant culture and opportunities.
Through compelling stories, informed reporting, and dynamic broadcasting, the Kingdom is bringing its vision to screens across the world.

3 Helpful Government Links

www.sba.gov.sa – Saudi Broadcasting Authority: Programming, media strategy, and public initiatives
www.media.gov.sa – Ministry of Media: Policies and development plans for the Saudi media sector
www.vision2030.gov.sa – Vision 2030: Learn how national media contributes to Saudi Arabia’s transformation

Factbox Summary (50 words)

May 2, 2025: SBA holds its first 2025 board meeting
Chaired by Minister of Media Salman Al-Dossary
Reviewed development strategies and operational decisions
Focus on performance improvement and media modernization
Supports Vision 2030 goals of innovation, cultural expression, and digital engagement

15 Frequently Asked Questions

What is the Saudi Broadcasting Authority (SBA)?
SBA is the Kingdom’s official media organization, responsible for delivering national content through TV, radio, and digital platforms.
Who chairs the SBA Board?
The SBA Board is chaired by Minister of Media Salman Al-Dossary, who leads media strategy under Vision 2030.
When was this board meeting held?
The meeting took place on May 2, 2025, at SBA’s Riyadh headquarters.
What was the purpose of the meeting?
To review key decisions and enhance SBA’s performance in alignment with national media goals.
How does SBA align with Vision 2030?
SBA promotes national identity, cultural diplomacy, and innovation through high-quality, accessible public broadcasting.
What areas were discussed during the meeting?
Operational development, content strategy, digital engagement, and platform performance improvements.
Is SBA expanding internationally?
Yes, SBA is increasing its international content offerings and multilingual broadcasts to share Saudi stories globally.
What kind of content does SBA produce?
News, cultural programs, religious content, educational series, and live national event coverage.
How is SBA improving performance?
Through digital transformation, analytics, content quality upgrades, and audience-centered programming.
Why is SBA important for Saudi Arabia?
It serves as a trusted national platform for education, culture, and communication aligned with public values.
Is SBA involved in cultural diplomacy?
Yes, SBA content supports global understanding of Saudi culture, reforms, and Vision 2030 progress.
What technologies is SBA investing in?
AI-driven content recommendations, media analytics, cloud broadcasting, and high-definition production tools.
How does SBA support local creators?
By producing and commissioning Saudi-made content, supporting jobs, and nurturing media talent.
Will this board meeting lead to public changes?
Yes, decisions made often result in new programs, enhanced service quality, and expanded media initiatives.
How can audiences engage with SBA?
Viewers can follow SBA channels, digital platforms, and participate in audience feedback programs and national campaigns.

Discover
Tune into a media future shaped by purpose, pride, and progress. Saudi Arabia’s broadcasting authority is delivering stories that connect cultures, inform minds, and inspire generations—at home and around the world.

With heartfelt gratitude,
Harry Stuckler
Editor & Publisher, KSA.com

“Bringing Saudi Arabia to the world and the world to Saudi Arabia.”
KSA.com – The leading platform for the Kingdom by 2030.