Saudi chocolate imports reach 123 million kg in 2024.

RIYADH March 30, 2025: The sweets and chocolate market is experiencing growth, driven by increasing consumer demand for variety, strong chocolate consumption, and special Eid Al-Fitr promotions that boost sales.

According to the Zakat, Tax, and Customs Authority, Saudi Arabia’s chocolate imports surpassed 123 million kg in 2024, reflecting rising demand, the Saudi Press Agency reported on Saturday.

The UAE, UK, Jordan, Egypt, and Turkiye are among the key suppliers of chocolate to the Kingdom, offering a diverse selection to meet consumer preferences.

Retailers are eager to provide a wide array of locally produced and imported sweets and chocolates, as consumers purchase large quantities, with chocolates being a central part of Eid celebrations.

Prices vary depending on type, origin, packaging, and serving presentation. Locally made sweets, including candies, toffees, biscuits, and chocolates, range from SR30 ($8) to SR150 per kg.

The authority attributed price stability to high production levels and low manufacturing costs, although imported sweets, particularly those from Europe and the East, tend to be more expensive. Pure or dark chocolate with premium fillings can reach up to SR300 per kg.