Riyadh, January 11, 2025 – The Culinary Arts Commission of Saudi Arabia is set to participate in the prestigious Sirha Lyon 2025 Exhibition, which will be held in Lyon, France, from January 23 to 27. The Commission will showcase the diverse and rich culinary heritage of the Kingdom under the theme “Taste of Saudi Culture,” offering an exceptional cultural experience to visitors. This exhibition marks a significant milestone for Saudi Arabia’s culinary arts, as it presents an opportunity to promote the Kingdom’s unique food culture on a global stage.
Sirha Lyon, one of the world’s leading events specializing in food and hospitality services, draws participation from more than 40 countries. The event is renowned for its contribution to the culinary world, featuring the latest food products, cutting-edge innovations in the food and hospitality industry, and international cooking competitions. Sirha also serves as a vital platform for discussing future trends in the food sector, and this year, it will bring attention to the global evolution of the culinary industry, spotlighting new and exciting developments. Saudi Arabia’s participation will be a defining moment as it showcases the Kingdom’s culinary arts and its role in shaping global food trends.
The “Taste of Saudi Culture” pavilion, designed to captivate visitors, will consist of five immersive interactive zones that provide a deep dive into the Kingdom’s local food products. Upon entering the pavilion, visitors will be welcomed with a reflection of Saudi hospitality, as they are served traditional Saudi Coffee, a symbol of warmth and generosity in Saudi culture. From there, the journey continues with a display of iconic Saudi food products, including Ma'amoul (a traditional date-filled pastry), premium dates and their derivatives, and a range of aromatic spices that are integral to Saudi cuisine. These offerings will allow attendees to experience firsthand the rich flavors and culinary traditions that have been passed down through generations.
The Culinary Arts Commission’s participation in Sirha Lyon further emphasizes Saudi Arabia’s commitment to showcasing its culinary diversity, which has long been influenced by the country’s vibrant history, culture, and geography. This initiative is part of a broader effort to introduce Saudi food on the global stage and foster international recognition of Saudi cuisine as a vital component of the Kingdom’s cultural identity. The exhibition is expected to strengthen cooperation and partnerships between Saudi Arabia and the global food and hospitality sector, helping to define Saudi food identity for a worldwide audience.
Through this event, the Culinary Arts Commission aims to elevate the status of Saudi cuisine and create lasting connections with food professionals, chefs, and food enthusiasts from around the world. The pavilion not only promotes Saudi Arabia’s culinary offerings but also invites the world to explore the Kingdom’s cultural richness and hospitality. By engaging in this global dialogue, Saudi Arabia continues to position itself as a key player in the international food and hospitality industry, showcasing its rich culinary history while also embracing modern innovation in food trends.
The “Taste of Saudi Culture” pavilion at Sirha Lyon 2025 promises to be an unforgettable experience, providing an opportunity for attendees to explore and celebrate the flavors of Saudi Arabia while enhancing global appreciation for the Kingdom’s unique and diverse culinary arts.