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Steve Halor

Saudi Esports Federation partners with Toyota distributor Abdul Latif Jameel Motors for Gamers8

Riyadh, Saudi Arabia - In a groundbreaking announcement, the Saudi Esports Federation has officially revealed Abdul Latif Jameel Motors as a key strategic partner for the highly anticipated Gamers8: The Land of Heroes. With a rich history as an authorized distributor of Toyota since 1955, Abdul Latif Jameel Motors brings a wealth of experience and expertise to the table. This partnership is set to redefine the landscape of esports in Saudi Arabia and propel the gaming industry to new heights. In a groundbreaking development, an automotive company has forged a historic partnership with an esports organization, marking a significant milestone in the annals of Saudi Arabian history. This unprecedented collaboration signifies a momentous occasion, as it represents the first-ever alliance between these two distinct industries within the kingdom.


In a groundbreaking collaboration, Gamers8 has joined forces with The Land of Heroes to bring forth an extraordinary display of innovation and technology. This momentous partnership will take center stage at the highly anticipated global gaming and esports festival, set to captivate audiences for an impressive eight-week duration starting on July 6th. The grand spectacle will unfold at Boulevard Riyadh City, leaving gaming enthusiasts from around the globe in awe.


Gamers8: The Land of Heroes, an event orchestrated by the Saudi Esports Federation, established in 2017, showcases top-tier gaming titles complemented by electrifying live performances from renowned global, regional, and local artists. This extravaganza also offers a plethora of engaging activities and captivating attractions for attendees to indulge in.

In an official statement, Omar Batterjee, the Director of Corporate Communications and Public Relations at the Saudi Esports Federation, expressed his enthusiasm as he announced the confirmation of Abdul Latif Jameel Motors as a strategic partner for the highly anticipated event, Gamers8: The Land of Heroes. In a remarkable development, Gamers8, a prominent company in Saudi Arabia's automotive sector, has received a warm welcome. This prestigious entity's decision to align with Gamers8 speaks volumes about the company's impressive growth and the eagerness of the broader business community in our kingdom to collaborate in pushing the boundaries of gaming and esports. Abdul Latif Jameel Motors has announced a highly anticipated collaboration, which has generated immense excitement among stakeholders. The journey ahead promises to be a remarkable one as both parties join forces to achieve their shared objectives. In a statement, the organization expressed confidence in the collaborative endeavors and on-site initiatives that will significantly bolster the clout, effectiveness, and triumph of their upcoming second season. Furthermore, they emphasized the pivotal role that enhanced cooperation between their respective sectors will play in fostering the Kingdom's enduring economic expansion and progress in the foreseeable future.


Abdul Latif Jameel Motors has officially joined the esteemed ranks of strategic partners for the highly anticipated Gamer's Season: Land of Champions. This exciting collaboration marks a significant milestone as a prominent player in the automotive sector ventures into the realm of gaming and electronic sports, demonstrating a firm belief in the immense potential and capabilities of this burgeoning industry. With great satisfaction, we look forward to working hand in hand with Abdul Latif Jameel Motors to forge a comprehensive strategy that not only bolsters our sector's community but also paves the way for a new era of collaboration between these two dynamic industries. In a joint statement, the parties involved expressed their anticipation for the upcoming phase, highlighting their shared vision and commitment to effectively implementing and executing it in practical terms. Abdul Latif Jameel Motors is set to captivate and connect with the younger generation at the festival as they unveil a series of one-of-a-kind and entertaining initiatives. In a bid to generate greater awareness, the upcoming GR MENA Cup is set to take center stage. This prestigious event serves as the official regional final stage leading up to the highly anticipated GR GT Cup, an esports tournament meticulously organized by none other than Toyota Motor Corporation (TMC). This collaboration between the two entities stems from their shared vision to inject a thrilling dose of excitement into the automotive industry through the realm of esports. In a thrilling display of digital racing prowess, the highly anticipated GR MENA Cup is set to captivate audiences this October in the picturesque country of Jordan. With participants hailing from the Middle East and North Africa region, this exhilarating event will witness a fierce battle among skilled virtual racers vying for a coveted spot in the prestigious GR GT Cup. The ultimate showdown is scheduled to unfold in the land of the rising sun, Japan, in the month of November.


In a momentous development, Munir Khoja, the esteemed Managing Director of Marketing Communication at Abdul Latif Jameel Motors, has announced a groundbreaking partnership with the Saudi Esports Federation. This collaboration has been forged with the aim of becoming a strategic partner for Gamers8: The Land of Heroes, a venture that holds immense significance in the realm of esports. In a momentous collaboration, Saudi Arabia's Vision 2030 finds a strong ally in a groundbreaking partnership that bolsters the 'Quality of Life Program'. In a momentous development, the agreement between the parties involved has come to symbolize the harmonious merging of two distinct yet remarkable industries: automotive prowess and the ever-growing world of esports. In an era of rapid technological advancements and societal transformations, there is a growing emphasis on connecting with the younger generation in Saudi Arabia. As we eagerly embrace the future, our focus lies in seeking out avenues to actively engage with the youth through our vehicles, all while crafting exceptional and thrilling experiences. In a bold and visionary statement, we are invited to join a transformative expedition that pushes the limits of gaming and mobility, forging a path towards an unprecedented realm of opportunities.


In a stunning display of growth and ambition, Gamers8: The Land of Heroes has announced a staggering prize pool of $45 million, a remarkable threefold increase compared to the previous year's event. This unprecedented surge in financial backing is set to elevate the tournament to new heights, captivating the global gaming community and solidifying Gamers8's position as a premier destination for competitive gaming. With such an impressive investment, the stage is set for an unforgettable battle among the world's most skilled gamers as they vie for glory and a share of this monumental prize pool. The grand finale of the festival is set to be the highly anticipated Next World Forum, a prestigious gaming and esports forum that will take place at the luxurious Four Seasons Hotel Riyadh at Kingdom Center on August 30-31. This remarkable event promises to unite esteemed leaders and industry experts from across the globe, creating an unparalleled platform for knowledge exchange and collaboration.


For comprehensive information on Gamers8, including ticket sales, interested individuals are encouraged to visit the event website.


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