The International Broadcasting Convention (IBC) and the Saudi Media Forum have formed a strategic partnership for the 2025 event.
The goal of the partnership is to enhance global media industry collaboration and information sharing.
To promote the forum and exhibition, the Saudi Broadcasting Authority will set up a dedicated pavilion during the yearly IBC event in Amsterdam.
On August 4, 2024, Riyad. The International Broadcasting Convention (IBC) and the Saudi Media Forum have formed a strategic partnership, with the European Broadcasting Union acting as a major media partner for the 2025 Saudi Media Forum and Future of Media Exhibition (FOMEX). In 2025, this collaboration will happen.The improvement of global communication and information exchange is the goal of the partnership. In order to accomplish this, the Saudi Broadcasting Authority will set up a specialized booth during the yearly International Broadcasting Convention (IBC) in Amsterdam. In addition, the International Business Council promised to use its European media network to publicize the forum and exhibition.The Chairman of the Saudi Media Forum and Chief Executive Officer of the Saudi Broadcasting Authority, Mohammed bin Fahd Al-Harthi, stressed the importance of the partnership in promoting cross-cultural and intellectual exchange. He also emphasized the importance of the International Broadcasting Corporation (IBC) as a leading platform for digital technologies and media production, and the Saudi Media Forum as a center for media knowledge and collaboration.Al-Harthi stated, "This alliance is a significant step toward increasing the Saudi Media Forum's global visibility." Working together with globally recognized events like the International Broadcasting Convention (IBC) demonstrates our commitment to realizing our vision of media innovation and change, especially in this year that the Kingdom has declared to be the year of media reform." The Kingdom's growing media significance and capacity to host major international events will be highlighted by the Saudi Media Forum and Future of Media Exhibition 2025. At the last event, there were about 300 exhibitors and about 30,000 attendees.