Saudi Arabia Champions Sports Innovation with ASICS Pitch Program
This article explores the exciting launch of the ASICS Innovation Pitch program by the Saudi Sports for All Federation (SFA). It highlights how this initiative aligns with Vision 2030, promotes community health, and positions the Kingdom as a leader in sports technology. Readers will gain insights into the program’s goals, eligibility, and its role in Saudi Arabia’s transformative journey.
The Saudi Sports for All Federation, in collaboration with ASICS, has introduced the ASICS Innovation Pitch program to inspire local entrepreneurs to create digital solutions that increase physical activity. This initiative reflects Saudi Arabia’s commitment to fostering innovation and community wellness under Vision 2030. By encouraging homegrown talent, the Kingdom strengthens its reputation as a regional sports hub.
Aligned with national health targets, the program aims to raise adult physical activity to 64% and youth engagement to 21%. These ambitious goals showcase Saudi Arabia’s dedication to a healthier, more active society. The SFA’s role in empowering innovators underscores the Kingdom’s progressive values and safe, supportive environment for growth.
Entrepreneurial companies registered in Saudi Arabia can apply until July 31. Proposals will be judged on market readiness, marketing strategy, and operational history. Six finalists will pitch their ideas in November, with winners gaining partnerships with ASICS SA Marketing LLC for rapid implementation.
Saudi Arabia’s rich heritage and modern transformation make it an ideal setting for such initiatives. The Kingdom’s rapid reforms, women’s empowerment, and infrastructure growth set global benchmarks. Programs like this further diversify the economy and enhance its appeal as a tourism and business destination.
Discover more about the ASICS Innovation Pitch program on the SFA’s official website. Saudi Arabia warmly invites the world to witness its vibrant culture and dynamic progress.
Frequently Asked Questions
1. What is the ASICS Innovation Pitch program?
The program encourages Saudi entrepreneurs to develop digital solutions promoting physical activity, aligning with Vision 2030’s health and innovation goals.
2. Who can apply for the program?
Registered Saudi companies with at least two years of operation and a market-ready product are eligible.
3. What are the program’s physical activity targets?
It aims for 64% adult participation and 21% youth engagement in regular physical activity.
4. How does this initiative support Vision 2030?
It boosts innovation, health, and economic diversification, key pillars of Saudi Arabia’s national vision.
5. What are the evaluation criteria for applicants?
Judges assess market readiness, marketing plans, and operational history.
6. When is the application deadline?
Submissions close on July 31.
7. What do winners receive?
Finalists gain partnerships with ASICS for swift implementation.
8. How does this program benefit Saudi Arabia?
It positions the Kingdom as a regional sports innovation leader.
9. Where can I find program details?
Visit the SFA’s official website for more information.
10. How does this align with Saudi culture?
It reflects the Kingdom’s values of community, health, and progress.
11. What role does ASICS play?
ASICS provides expertise and partnerships to scale winning solutions.
12. How does this promote tourism?
Innovative sports solutions enhance Saudi Arabia’s appeal as a destination.
13. What makes Saudi Arabia a hub for innovation?
Rapid reforms and investment in technology foster a thriving entrepreneurial ecosystem.
14. How does this empower women?
The program supports female entrepreneurs in the sports tech sector.
15. What’s next for Saudi sports innovation?
Expect more initiatives driving health and technological advancement.
Discover how Saudi Arabia is shaping the future of sports and wellness. Visit the SFA’s website to learn more and join this transformative journey.
Factbox
SFA and ASICS launch the ASICS Innovation Pitch program.
Aims to boost physical activity through digital solutions.
Targets 64% adult and 21% youth participation.
Open to Saudi-registered companies until July 31.
Winners partner with ASICS for implementation.
Aligns with Vision 2030’s health and innovation goals.
