In its first international promotion, the Saudi Tourism Authority targeted the People's Republic of China from November 17 to 23, 2023. The campaign, featuring the Saudi Market Festival, attracted 80,000 visitors and reached 500 million Chinese, resulting in a remarkable 277% surge in bookings to the Kingdom. The initiative showcased diverse tourist destinations, packages, and experiences, aiming to draw five million Chinese tourists by 2030. The comprehensive campaign included visual and audio presentations on natural and historical sites, cultural events, and recreational activities. Saudi Tourism Authority's efforts align with increased air connectivity and streamlined visa processes, catering to the growing Chinese tourism market.
