Riyadh, October 18, 2024 – In a significant step toward enhancing the tourist experience in Saudi Arabia, the Saudi Tourism Authority has joined forces with the Thouq organization by signing a comprehensive agreement aimed at unifying visions and efforts in the tourism sector. This collaboration seeks to explore innovative avenues for joint cooperation, launching initiatives and campaigns that prioritize the sustainability of tourist sites for future generations.
The agreement encompasses a multifaceted approach, focusing on the exchange of data and expertise between the two organizations. By identifying key areas for improvement, they aim to elevate the quality of services provided to visitors and foster a deeper understanding of the cultural and natural heritage of the Kingdom. A cornerstone of this initiative will be the launch of targeted awareness campaigns, developed in collaboration with authorities overseeing various tourist destinations and sites, to promote responsible tourism practices.
Additionally, the agreement highlights the importance of coordination with relevant entities to ensure that all necessary information and requirements are readily available to tourists. This will be facilitated through the Visitor Care Center (930), which is designed to offer comprehensive support and guidance to visitors throughout their stay.
This partnership aligns with the Saudi Tourism Authority's broader strategy to integrate with governmental bodies and various stakeholders within the tourism sector. By working together to achieve shared objectives, the organizations aim to enhance the overall tourist experience while promoting behaviors that reflect the esteemed hospitality and generosity of the Saudi community.
In promoting public decency standards and raising awareness about the significance of preserving tourist sites, this agreement not only seeks to enrich the visitor experience but also ensures that the Kingdom’s cultural and natural treasures are safeguarded for future generations. As Saudi Arabia continues to position itself as a premier tourist destination, this collaboration signifies a commitment to fostering a sustainable tourism industry that celebrates the rich heritage and welcoming spirit of the nation.