Riyadh, Saudi Arabia: Saudia, the national flag carrier of Saudi Arabia, is actively participating in the 15th edition of the International Conference on Air Services Negotiation (ICAN 2023), hosted by the International Civil Aviation Organization (ICAO). This conference, scheduled in Riyadh from December 3rd to 7th, is set to draw participation from over 100 countries, international organizations, and more than 700 civil aviation experts.
At the Saudia booth, visitors can explore the latest products and services reflecting the airline's new brand and era, designed to engage all senses and showcase the rich culture of the Kingdom. Additionally, innovative digital initiatives aimed at transforming the travel experience will be highlighted. One notable service under Saudia's digital transformation strategy is the new AI-driven travel companion, providing guests with end-to-end solutions, from booking trips to after-sales services.
Capt. Ibrahim Koshy, CEO of Saudia, emphasized the significance of Saudia's participation in this international event, highlighting the leadership's profound interest in the aviation sector. This participation underscores the Kingdom's prominent standing in the aviation industry, demonstrating its commitment to continuous development and advancement, with a focus on exceptional initiatives and upholding the highest safety and security standards.
During the exhibition, Saudia is expected to announce a significant agreement aligned with its strategic objectives of fostering growth, enhancing the travel experience, and connecting the world to the Kingdom.
The ICAN conference is geared towards keeping pace with the rapid advancements in the global aviation industry. By bringing together delegations from various countries to negotiate air service agreements, the conference aims to enhance services for the aviation community, facilitate collaborations among regulatory authorities, airlines, and related service providers, and expedite negotiation processes to benefit the industry as a whole.
