Jeddah: Saudia, the national flag carrier of Saudi Arabia, has achieved remarkable recognition at the Dubai Lynx 2024 Awards, making its first participation a standout success. The airline's innovative product, ProtecTasbih, has set a new standard for excellence in creative communications.
During the 2024 edition of the show, Saudia emerged as the most awarded brand, securing 4 Grand Prix, 5 Silver, and 2 Bronze awards. This exceptional accomplishment not only establishes Saudia as the most winning brand overall but also positions it as the most awarded Saudi brand in the history of Dubai Lynx 2024, showcasing its pioneering role in the region's creative landscape.
The 4 Grand Prix awards were earned in categories such as Public Relations, Design, Brand Experience & Activation, and Direct, underscoring Saudia's effectiveness across diverse communication channels.
ProtecTasbih, the award-winning product launched by Saudia, revolutionizes the traditional practice of tasbih by integrating hand sanitization into prayer beads. ProtecTasbih seamlessly combines spiritual purpose with modern health awareness, addressing the diverse needs of pilgrims during the holy month of Ramadan and Umrah season.
The innovative prayer beads use tea tree oil as a sanitizing element, offering a dual function that ensures both spiritual devotion and hygiene. By incorporating the oil into a solid bead through advanced molding techniques, Saudia has introduced a transformative product prioritizing the well-being of its guests. Essam Akhonbay, Vice President of Marketing at Saudia, emphasized, "At Saudia, our commitment to the well-being of all our guests is primary. We take pride in introducing a unique product that enhances the pilgrimage experience, allowing our guests to fully immerse themselves in their spiritual journey."
Saudia's exceptional success at Dubai Lynx 2024 underscores its dedication to innovation and excellence in serving its guests, reaffirming its leadership position in the aviation industry.
