Jeddah, Saudi Arabia: Saudia Group has officially become the Official Airline Partner for the second edition of the World Defense Show, scheduled to take place in Riyadh from February 4 to 8, 2024. The agreement was formalized through the signing of a contract between Khaled Tash, the Group Chief Marketing Officer of Saudia, and Andrew Pearcey, the Chief Executive Officer of the World Defense Show.
Under this partnership, three subsidiaries of Saudia Group—Saudia Academy, Saudia Technic, and Saudia Private—will be actively participating in the World Defense Show 2024.
Khaled Tash, Chief Marketing Officer of Saudia Group, expressed the company's pride in sponsoring this global event hosted by the Kingdom, aligning with their broader strategy to contribute to the success of diverse local and global events. He emphasized the significance of such events in achieving the objectives of Saudi Vision 2030.
Andrew Pearcey, CEO of the World Defense Show, welcomed the partnership, highlighting that Saudia's commitment to excellence would enhance the overall experience for participants. The collaboration aims to create global connections within the defense industry, benefiting international and domestic guests with exclusive travel benefits and a comfortable journey to and from the event.
The World Defense Show 2024, held under the patronage of King Salman bin Abdulaziz Al Saud, provides a unique platform for engagement with key decision-makers in the defense industry. The show features dynamic air and land demonstrations, showcasing advanced technology and capabilities in multi-domain operations. The event is expected to draw visits from royals, official delegations, government representatives, and industry executives.
