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Ahmed Saleh

Saudia Group to feature prominently in upcoming Future Investment Initiative

Saudia Group is set to play a prominent role in the upcoming seventh edition of the Future Investment Initiative (FII), scheduled from October 24 to 26, 2023, in Riyadh. As the strategic partner and official airline partner, this collaboration underscores Saudia Group's commitment to actively engage in significant events hosted by Saudi Arabia across various sectors, reinforcing its vital role in connecting the world with the Kingdom.


The participation of Saudia Group will feature its top leadership and the signing of aviation-related agreements. The group will also unveil its cutting-edge digital transformation initiatives, harnessing the power of artificial intelligence to elevate the travel experience for guests. These advancements are poised to bring a remarkable enhancement in overall comfort and innovation for travelers.


The theme of this year's Future Investment Initiative (FII) is "The New Compass," and it serves as a promising platform for Saudia Group to present its fresh strategic vision. This prestigious event will witness the presence of global leaders, major industrial players, investors, innovators, and policymakers. It will host critical discussions on pivotal topics such as climate change, government's roles, transformative technology potential, and the impact of education and healthcare in building a safer and more prosperous world.


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