Saudia, the national flag carrier of Saudi Arabia, has introduced the world's first sanitizing prayer beads just in time for the holy month of Ramadan and the Umrah season when the Kingdom typically experiences a significant influx of guests and pilgrims.
ProtecTasbih, developed in collaboration with creative agencies, represents the first prayer beads with a dual function, seamlessly combining the spiritual practice of tasbih with the added benefit of hand sanitization. This innovative creation redefines traditional prayer beads, embodying a harmonious blend of cultural reverence and modern health consciousness.
The prayer beads use tea tree oil as a sanitizing element, known for its effectiveness against a broad spectrum of bacteria by disrupting the cell membrane. Through a molding technique, the oil is integrated into a semi-solid compound to create a solid bead.
Mr. Essam Akhonbay, VP of Marketing at Saudia, expressed, "At Saudia, our commitment to the well-being of all our guests is paramount. We take pride in introducing a unique product that enhances the pilgrimage experience, allowing our guests to fully immerse themselves in their spiritual journey."
The innovative product will be available on board for all Saudia guests, ensuring a healthier and sanitary pilgrimage journey. Additionally, Protectasbih beads were distributed across the holy city of Makkah.
