Jeddah: Saudia, Saudi Arabia's national carrier, has entered into a partnership with Intigral, a prominent digital entertainment provider in the MENA region and a subsidiary of stc Group, to offer in-flight TV content on its aircraft fleet. This collaboration aligns with Saudia's recent rebranding efforts aimed at engaging all aspects of guests' sensory experiences. The agreement enriches the visual experience for Saudia's passengers, recognizing that in-flight entertainment has become a pivotal competitive factor among airlines. The contract was formalized by Captain Ibrahim Koshy, Saudia's CEO, and Markus Golder, CEO of Intigral.
Starting in December 2023, Saudia's passengers will have access to a diverse array of content, including movies, original, and exclusive content through the stc tv platform. stc tv's extensive library offers over 28,000 On-Demand movies and TV series in both Arabic and English, as well as documentaries and children's programs.
Captain Ibrahim Koshy, CEO of Saudia, expressed the airline's commitment to enhancing the travel experience through in-flight entertainment programs, emphasizing the use of top-notch systems and technologies to deliver high-resolution content. He highlighted the importance of partnering with various sectors to expand content offerings and meet the demands of all passengers. Saudia is also dedicated to showcasing local content, incorporating a range of Saudi productions to share the country's culture with the world.
Markus Golder, CEO of Intigral, praised the agreement that will feature stc tv as part of Saudia's entertainment offerings, providing a selection of original Arabic movies and series for passengers to enjoy during their flights. He underscored Intigral's ongoing efforts to expand its master-aggregator platforms, offering a rich lineup of top movies and TV shows to viewers and enhancing the digital entertainment experience. Passengers will have access to a diverse range of content suitable for the whole family, thoughtfully curated to meet their entertainment needs and provide a unique in-flight experience.
Saudia's new in-flight entertainment system, known as 'Beyond,' will further elevate the onboard experience by offering over 5,000 hours of HD content tailored to passengers of all age groups. Available in 16 languages, the entertainment content undergoes continuous review to ensure it consistently meets passenger expectations.
