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Ahmed Saleh

Saudia Private Unveils Comprehensive Digital Transformation Strategy at Dubai Airshow 2023

Saudia Private, a trailblazer in general aviation services, has announced an extensive digital transformation strategy during the Dubai Airshow 2023. The strategic initiatives include the soft launch of Robotic Process Automation (RPA), the implementation of AI chatbots on a new dynamic website, the introduction of a membership program, and the unveiling of a dedicated mobile application. Additionally, Saudia Private has introduced SPAero.link, a B2B flight management platform aimed at revolutionizing aviation services management for enhanced efficiency.


The adoption of RPA by Saudia Private is geared towards automating routine tasks, enhancing user experiences, and efficiently managing seasonal and high-volume operations. The new dynamic website, featuring AI chatbots, is designed to provide an enriched user experience with online quote requests, a cost estimator, and various other services. The exclusive mobile application is tailored to enhance the experiences of Saudia Private members.


Moreover, the introduction of SPAero.link, the B2B flight management platform, represents a one-stop-shop solution that aims to transform the management of aviation services, offering increased efficiency and convenience.


Dr. Fahad Aljarboa, CEO of Saudia Private, emphasized the significance of innovation in establishing Saudia Private as an aviation industry leader, aligned with the goals of Saudi Arabia's Vision 2030. The digital transformation program, with its ambitious scale of investments and quality initiatives, aims to position Saudia Private as an international benchmark for technological advancements in the aviation sector. Dr. Aljarboa highlighted that incorporating RPA aligns with broader digital transformation goals, enabling the efficient management of complex events and market disruptions. The revamped website, cutting-edge mobile application, and B2B solutions underscore Saudia Private's commitment to providing exceptional service and operational flexibility.


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