It sounds like Saudia's 'The Million is Yours' AlFursan Loyalty Program campaign was a significant initiative to strengthen the bond with its customers and promote loyalty. The campaign, which ran from November 10 to December 10, 2023, sought to reward participants and encourage them to engage with the AlFursan Loyalty Program through the Saudia app.
The prizes, totaling 10 million miles, were a generous incentive for participants, with two grand prizes of one million miles each for two winners and 80 prizes of 100,000 miles for each winner. The draw for these prizes occurred in two phases on November 23 and December 11, providing an element of anticipation and excitement for the participants.
By offering such rewards, Saudia aimed to elevate the guest experience to global standards and motivate individuals to become members of the AlFursan program. The commitment to social responsibility initiatives and the dedication to providing optimal service to guests and loyalty program members underscore Saudia's focus on customer satisfaction.
It's evident that Saudia intends to continue delighting its customers by promising future surprises and valuable rewards. This approach aligns with the airline's goal of ensuring an enhanced travel experience for all members enrolled in the AlFursan Loyalty Program.
