Riyadh, September 09, 2023, Leading camel dairy company SAWANI, which is wholly owned by the Public Investment Fund and specializes in high-end camel milk products, has opened its first store under the Noug brand. It provides a selection of premium dairy products and is situated on Anas Bin Malik Street in Riyadh. It is consistent with the Public Investment Fund's plan to revitalize the Kingdom's emerging industries and support its non-oil economy.
SAWANI CEO Ahmed Yehia Gamaleldeen emphasized that the new Noug location will provide a wide selection of products, including fresh, plain, and flavor-infused camel milk, butter, cheese, cream, gelato, and confections, in honor of this momentous milestone.
He expressed his appreciation for the SAWANI team's "unwavering dedication and exemplary efforts in presenting Noug's products, catering to the specific needs and tastes of consumers, and ultimately enhancing the growth and development of the Saudi dairy landscape."
Products from Noug will be made available directly by SAWANI through its new mobile application as well as in-store. Additionally, thorough customer service will be offered both before and after the sale to answer any queries or suggestions from the general public.
Gamaleldeen emphasized that the new store's inauguration coincides with a rise in Saudi consumers' awareness of the importance of organic and naturally grown food as well as healthy living. He underlined that camel milk differs from other types of milk in that it offers a number of unique nutritional advantages.
Additionally, he stated that SAWANI strives to preserve and honor national heritage with the Noug product line, acknowledging camels as an integral component of Saudi Arabia's culture and extensive history. He expressed faith in the industry's potential and in the beneficial effects it would have on the neighborhood's economy.
He claimed that the brand will raise regional manufacturing standards, support specialist knowledge in the field, and promote best practices, "ultimately establishing a robust supply chain for this sector."
Additionally, he expressed the hope that this endeavor would provide the conditions for the private sector to take advantage of the advantageous chances that were being offered, "propelling it toward long-term growth and improvement."
In line with the objectives of the Kingdom's Vision 2030, he added, "all these initiatives reflect the company's dedication to enhancing the Saudi dairy industry, reinforcing its commitment to excellence in camel milk products, bolstering the agricultural and food sectors, and diversifying the local economy."
