Riyadh, September 26, 2023, The Saudi Broadcasting Authority (SBA) celebrated the launch of its new channel, Saudia Alaan (Saudi Now), on Monday evening in the presence of numerous ministers, officials, media professionals, and prominent community figures. This event, held under the auspices of Minister of Media and SBA Chairman Salman bin Yousef Al-Dosari, drew significant participation from the channel's partners.
Saudia Alaan is an extension of SBA's network and serves as the official national platform dedicated to broadcasting events and important occasions hosted by the Kingdom, aligning with the ambitious Saudi Vision 2030. The channel's inauguration coincides with a period of heightened activity in the Kingdom, characterized by a notable increase in events, exhibitions, and conferences, all driven by the transformative initiatives of Saudi Vision 2030.
