Riyadh, October 29, 2024 – In a significant meeting today, Mohammed bin Fahd Al-Harthi, President of the Arab States Broadcasting Union (ASBU) and Chief Executive of the Saudi Broadcasting Authority (SBA), convened with Sheikh Mubarak Fahad Jaber Al-Ahmad Al-Sabah, Director-General of the Gulf Cooperation Council Joint Program Production Institute (GCCJPPI). The discussion took place in Riyadh and centered on strengthening collaborative programming efforts and fostering joint media initiatives aimed at promoting a unified message that highlights Gulf identity while enhancing regional media cohesion.
During the meeting, Al-Harthi underscored the longstanding relationship between ASBU and the GCCJPPI, noting that this partnership has been built through ongoing cooperation and Saudi Arabia’s steadfast commitment to supporting a unified Gulf media landscape. He articulated a clear vision for leveraging this alliance to produce media content that is impactful and beneficial to all member states. The aim is not only to elevate production standards but also to ensure that programming aligns with the expectations of audiences across the region.
In response, Sheikh Mubarak Al-Sabah reaffirmed the institute's dedication to collaborating closely with the SBA, emphasizing the significance of their combined efforts in achieving shared goals. He highlighted that such cooperation is essential for advancing the influence of Gulf media and expanding its presence both regionally and internationally.
This meeting is part of broader initiatives to enhance media collaboration across the Gulf Cooperation Council (GCC) states. The partnership aims to develop programs and projects that resonate deeply with Gulf citizens, thereby reinforcing a cohesive Gulf identity through institutional synergy. As both institutions work together, they seek to create a dynamic media landscape that not only informs but also engages and unites audiences throughout the Gulf region.
Through these efforts, the ASBU and GCCJPPI are committed to fostering a media environment that reflects the rich cultural heritage of the Gulf while addressing contemporary challenges and opportunities in the ever-evolving media landscape.
