Riyadh, November 26, 2024 – The Saudi Broadcasting Authority (SBA), under the leadership of Minister of Media Salman Al-Dossary and CEO Mohammed Al-Harthy, is making significant strides in enhancing its global media presence with the launch and expansion of the SAUDI ON DEMAND (SOD) platform. Aimed at reaching English-speaking audiences worldwide, the platform is designed to promote Saudi Arabia's local and international achievements, as well as highlight the Kingdom’s role in driving forward its ambitious Vision 2030 objectives.
SOD acts as a global media window that allows the SBA to engage with a diverse, international audience through live broadcasts and in-depth coverage of key events. The platform is accessible across multiple digital channels, including YouTube and X, making it easily accessible to a global audience. The platform’s scope includes extensive coverage of major international summits, scientific conferences, and pivotal events hosted by Saudi Arabia, positioning the Kingdom as a leading player on the regional and global stage.
One of the standout successes of SOD was its comprehensive, live English-language coverage of the Hajj season, where the platform broadcasted all rituals continuously. This broadcast attracted significant viewership and captured the attention of international audiences. Furthermore, SOD highlights the Kingdom's rapid progress across various sectors by offering detailed reports on ongoing economic projects, infrastructure developments, and other milestones that demonstrate the Kingdom’s transformation and its growing influence as a regional and international hub.
Beyond showcasing these achievements, the platform also plays a vital role in fostering cultural understanding and building bridges of communication between Saudi Arabia and the global community. By focusing on providing news and features in English, SOD aims to enhance international awareness of Saudi society, encourage tourism to the Kingdom, and provide an accurate reflection of the country’s growth and advancements.
As SOD continues to expand, it aspires to be a reliable and influential media source, offering valuable insights into Saudi Arabia’s progress and offering a unique perspective on the Kingdom’s ongoing transformation under Vision 2030.