Riyadh, November 08, 2023, The Saudi Conventions and Exhibitions General Authority (SCEGA) successfully concluded its engagement at the World Travel Market 2023 (WTM 2023), held within the Saudi Tourism Authority's (STA) pavilion in London. Minister of Tourism Ahmed Al-Khateeb inaugurated the pavilion.
During the event, SCEGA showcased its expertise and initiatives in supporting the exhibitions and conferences sector. The authority focused on strengthening existing relationships with partners, establishing new collaborations, and reaffirming its commitment to sector development. Additionally, SCEGA emphasized its dedication to hosting global exhibitions and conferences within the Kingdom.
Participation in WTM 2023 aligns with the Kingdom's comprehensive marketing strategy, aiming to position itself as a leading global destination across various sectors. The goal is to foster meaningful relationships with entrepreneurs and investors in the tourism sector.
