Riyadh, September 30, 2023, In a momentous collaboration, global tech giant Snapchat, in partnership with the Ministry of Culture in the Kingdom of Saudi Arabia, has unveiled an innovative augmented reality (AR) lens designed to transform interactive experiences for the deaf community. This highly-anticipated launch occurred on Thursday at the prestigious Riyadh International Book Fair 2023, a significant literary event drawing massive crowds. The Book Fair, running from today until October 7th, is hosted at King Saud University in Riyadh.
This groundbreaking AR lens represents a historic milestone as the very first Arabic sign language lens introduced in the Middle East and North Africa. The collaboration between Snapchat and the Ministry of Culture underscores inclusivity and technological advancement, emphasizing accessibility for all, including those with hearing impairments, marking a pivotal moment in interactive education.
The Riyadh International Book Fair 2023, known for its grandeur and extensive attendance, has embraced cutting-edge technology and artificial intelligence (AI) to enhance the overall fair experience for its estimated one million visitors. Snapchat, renowned for its AR experiences, is introducing new features to the Riyadh Book Fair. The lens utilizes Machine Learning technology to accurately interpret 28 distinct hand gestures from Arabic Sign Language, showcasing how AR can enrich cultural events and engage diverse audiences.
The event features a cutting-edge 3D Technology display, immersing attendees in an interactive experience where books come to life through the front selfie camera. With each tap, inspirational reading quotes are unveiled, providing a unique and engaging journey.
Additionally, the event introduces a specially designed lens experience for children, aimed at fostering a love for reading. This enchanting experience transports users inside a hot air balloon shaped like a book, adorned with the message "Reading Uplifts You" and the iconic branding of the Riyadh Book Fair.
Mohammed Hasan Alwan, CEO of The Literature, Publishing & Translation Commission, expressed pride in the partnership with Snapchat, highlighting the innovative services for the deaf community. He looks forward to the positive impact of augmented reality experiences at the exhibition, aligning with the mission to promote cultural exchange and make literature more accessible.
The Regional Business Lead for the KSA Market at Snap Inc. emphasized the importance of AR, powered by AI, and its potential to impact various industries. With 250 million daily AR technology users on Snapchat globally, this collaboration highlights the transformative potential of AR in cultural events. Snapchat's AR lenses entertain and engage over 85% of its users in Saudi Arabia, showcasing the platform's diverse and inclusive audience.
The Riyadh International Book Fair, under the slogan "An Inspiring Destination," brings together over 1800 publishing houses from 32 countries to celebrate Saudi culture and literature while promoting technology's role in advancing human culture.
