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Abida Ahmad

Soudah Development Company to Showcase Peaks Project at This Year World Travel Market

Success and Vision: Previous participation in WTM has been fruitful, and the company aims to build on this success as part of Saudi Arabia's Vision 2030, promoting the Kingdom as a premier destination for luxury tourism.
Participation in WTM: The Soudah Development Company will showcase its flagship project, Soudah Peaks, at the World Travel Market (WTM) in London from November 5-7, highlighting its luxury mountainous destination located at the highest peak in the Kingdom.

Abha, November 4, 2024 – The Soudah Development Company, a key entity under the Public Investment Fund (PIF), is set to make a significant mark at the upcoming World Travel Market (WTM), the preeminent global event for travel and hospitality. Taking place from November 5 to 7 in London, WTM will serve as a platform for Soudah Development to present its flagship project, Soudah Peaks, a luxurious mountainous destination perched at an impressive 3,015 meters above sea level—making it the highest peak in the Kingdom.


In anticipation of the event, Engineer Saleh Al-Arini, CEO of Soudah Development, expressed enthusiasm about the company’s participation. “We look forward to engaging with influential leaders from the hospitality and luxury tourism sectors around the globe,” he stated. “WTM represents a vital international gathering for us, providing an opportunity to hold meaningful discussions with partners and investors eager to explore the unique opportunities presented by the Soudah Peaks project.”


Al-Arini highlighted the success of previous editions of the exhibition, noting the fruitful connections and collaborations established in past years. “Our participation in WTM has always yielded positive outcomes, and we are optimistic that this year will be even more successful,” he added. The company aims to leverage this event to further promote Soudah Peaks, showcasing its vision for a premier luxury destination that blends breathtaking natural beauty with top-tier hospitality.


The Soudah Peaks project is poised to become a cornerstone of luxury tourism in Saudi Arabia, offering an unparalleled experience that merges stunning landscapes with world-class amenities. As the Kingdom continues to diversify its economy and promote tourism, Soudah Peaks stands as a testament to the ambitious plans laid out in Vision 2030.


With the eyes of the global travel industry focused on London, Soudah Development is ready to seize this opportunity to foster new partnerships and drive interest in its transformative project, contributing to the Kingdom's vision of becoming a leading destination for luxury tourism.

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