Riyadh, January 21, 2024, The Saudi Music Commission has proudly announced that the 'Sound of Saudi' competition has clinched the prestigious Golden Award for the most effective campaign in the Middle East at the MENA Effie Awards 2023, in collaboration with local advertising agencies.
Amro Aboonoq, the CEO of XELEMENT, expressed in a statement to the Saudi Press Agency (SPA) that securing this esteemed award stands as a testament to the remarkable ability of Saudi creativity in crafting compelling success narratives fueled by ambition. He emphasized the pride in showcasing, across various chapters, that there are no boundaries to Saudi talent and national creativity. Aboonoq underscored the vital role played by partnerships between Saudi advertising agencies, government entities, and brands in amplifying the Kingdom's impact in the field of advertising.
The success of the 'Sound of Saudi' competition is attributed to the overwhelming support it has garnered from the public since its inception. Despite the participation of tens of thousands of musical artists and the subsequent engagement of millions of users, the competition has stood out. This level of support underscores the creative prowess of the Kingdom, surpassing that of numerous international brands vying for recognition in this global festival. The MENA Effie Awards is renowned as one of the largest annual gatherings, where advertising and marketing agencies engage in fierce competition, making this achievement even more noteworthy.
