The Spirit of Ecstasy mascot, which Rolls-Royce Motor Cars initially filed as its intellectual property on February 6, 1911, turns 100 years old today. Since then, she has gained widespread recognition, respect, and admiration because of her composure and grace, making her a global icon. As time has gone on, she has changed. Throughout her long existence, she has changed positions, occasionally stood a little taller or shorter, and allowed the breeze to slowly alter the shapes of her flowing clothing.
She was expressly reimagined in 2022 for the brand's all-electric Spectre, which is also the most aerodynamic Rolls-Royce ever, and she celebrates her anniversary in her most sleek and sporty shape. She is also genuinely timeless, since she now resembles Charles Sykes, an illustrator and sculptor who created her, more than she has ever resembled the original designs he did of her in 1911.
The beginnings of the Spirit of Ecstasy are the subject of myth, folklore, and documented fact, with some specifics remaining shrouded in suspense and mystery. Many of the key figures in the history of Rolls-Royce are involved in her narrative, including the company's first managing director, Claude Johnson.
She represents ambition, achievement, excellence, and success to Rolls-Royce patrons and admirers all around the world. Every vehicle she graces must be deserving of her presence because she encourages brilliance.
